--- title: "Spear & Jackson: search popularity in New Zealand" description: "Spear & Jackson makes garden and hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/spear-and-jackson" publisher: "Brandwave" --- # Spear & Jackson: search popularity in New Zealand Spear & Jackson makes garden and hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spear & Jackson - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among garden tool brands**: 0.11% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Garden tool brands | 11 | 0.11% | 40 | - [Garden tool brands](/demand/nz/categories/nz-garden-tool-brands) ## Top garden tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spear & Jackson did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Felco | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Trojan | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cyclone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gardena | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Wolf-Garten | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spear & Jackson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden tool brands - Asked ChatGPT "Which garden tool brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi, 4. Fiskars - Asked ChatGPT "What are the best garden tool brands in New Zealand?": 1. Felco, 2. Fiskars, 3. Gardena, 4. Ryobi, 5. Stihl, 6. Makita, 7. Bahco - Asked ChatGPT "What's the best garden tool brand in New Zealand for pruning and trimming?": 1. Fiskars, 2. Felco, 3. Stihl, 4. Bahco - Searched Google, AI Overview "gardening tools nz": 1. Trojan, 2. Cyclone, 3. Fiskars, 4. Wolf-Garten - Searched Google, AI Overview "secateurs nz": 1. Felco, 2. Fiskars, 3. Stihl, 4. Ryobi Not named in any answer: Husqvarna, Darlac and Spear & Jackson. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Spear & Jackson changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Spear & Jackson in New Zealand fell from 70 to 40. - Across the 12 months ending September 2026, Spear & Jackson fell from 10th to 11th among garden tool brands in New Zealand. ## How did search popularity change for New Zealand garden tool brands in September 2026? - In September 2026, Ryobi overtook Stihl to rank 2nd among garden tool brands in New Zealand, with 23.7% of the searches. - In September 2026, Makita gained share of searches among garden tool brands in New Zealand, from 26% to 29.1%. - In September 2026, Stihl lost share of searches among garden tool brands in New Zealand, from 22.8% to 19.8%. - In September 2026, Husqvarna lost share of searches among garden tool brands in New Zealand, from 21.3% to 20.1%. - In September 2026, Cyclone rose from 13th to 12th among garden tool brands in New Zealand. - In September 2026, Gardena rose from 7th to 6th among garden tool brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garden tool brands | 70 | 0.19% | 10 | | Nov 2025 | Garden tool brands | 70 | 0.16% | 10 | | Dec 2025 | Garden tool brands | 90 | 0.22% | 10 | | Jan 2026 | Garden tool brands | 50 | 0.13% | 11 | | Feb 2026 | Garden tool brands | 50 | 0.14% | 10 | | Mar 2026 | Garden tool brands | 50 | 0.15% | 11 | | Apr 2026 | Garden tool brands | 70 | 0.21% | 10 | | May 2026 | Garden tool brands | 40 | 0.12% | 12 | | Jun 2026 | Garden tool brands | 40 | 0.13% | 12 | | Jul 2026 | Garden tool brands | 40 | 0.14% | 11 | | Aug 2026 | Garden tool brands | 50 | 0.16% | 11 | | Sep 2026 | Garden tool brands | 40 | 0.11% | 11 | ## How are Spear & Jackson’s branded searches counted? Brandwave collects information about searches that people make online using Spear & Jackson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spear jackson” ## Which garden tool brands compete with Spear & Jackson? - [Makita](/demand/nz/brands/makita) - [Ryobi](/demand/nz/brands/ryobi) - [Husqvarna](/demand/nz/brands/husqvarna) - [Stihl](/demand/nz/brands/stihl) - [Fiskars](/demand/nz/brands/fiskars) - [Gardena](/demand/nz/brands/gardena) - [Bahco](/demand/nz/brands/bahco) - [Felco](/demand/nz/brands/felco): Head-to-head: /demand/nz/compare/felco-vs-spear-and-jackson - [Wolf-Garten](/demand/nz/brands/wolf-garten): Head-to-head: /demand/nz/compare/spear-and-jackson-vs-wolf-garten - [Darlac](/demand/nz/brands/darlac): Head-to-head: /demand/nz/compare/darlac-vs-spear-and-jackson - [Cyclone](/demand/nz/brands/cyclone): Head-to-head: /demand/nz/compare/cyclone-vs-spear-and-jackson - [Trojan](/demand/nz/brands/trojan-tools): Head-to-head: /demand/nz/compare/spear-and-jackson-vs-trojan-tools ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Spear & Jackson: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/spear-and-jackson This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spear-and-jackson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.