---
title: "SPCA: search popularity and Share of Search in New Zealand"
description: "SPCA is a charity in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/spca"
publisher: "Brandwave"
---

# SPCA: search popularity and Share of Search in New Zealand

SPCA is a charity in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SPCA
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among national charities**: 48.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| National charities | 1 | 48.4% | 44K |

- [National charities](/demand/nz/categories/nz-national-charities)

## How has branded search demand for SPCA changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SPCA in New Zealand held steady, from 44.4K to 44K.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand increased from 43.4% to 48.4%.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand peaked at 50% in July 2026 and was lowest at 37.7% in February 2026.

## How did search popularity change for New Zealand national charities in August 2026?

- In August 2026, Cancer Society NZ gained estimated Share of Search among national charities in New Zealand, from 1.8% to 3.2%.
- In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.
- In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.
- Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.
- Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.
- Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | National charities | 44.4K | 43.4% | 1 |
| Nov 2025 | National charities | 45.2K | 43.8% | 1 |
| Dec 2025 | National charities | 44.5K | 38.4% | 2 |
| Jan 2026 | National charities | 46.5K | 41.5% | 1 |
| Feb 2026 | National charities | 37.8K | 37.7% | 2 |
| Mar 2026 | National charities | 45.3K | 43.4% | 1 |
| Apr 2026 | National charities | 44.7K | 46.8% | 1 |
| May 2026 | National charities | 45.3K | 46.7% | 1 |
| Jun 2026 | National charities | 44.4K | 45.3% | 1 |
| Jul 2026 | National charities | 44K | 50% | 1 |
| Aug 2026 | National charities | 44K | 48.4% | 1 |
| Sep 2026 | National charities | — | — | — |

## How is SPCA measured?

Brandwave collects information about searches that people make online using SPCA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spca”
- “spca adoption”
- “spca animals”
- “spca cat adoption”
- “spca cats”
- “spca dogs”
- “spca dogs for adoption”
- “spca donate”
- “spca foster”
- “spca hours”
- “spca kittens”
- “spca kittens for adoption”
- “spca near me”
- “spca number”
- “spca nz”
- “spca online”
- “spca operating hours”
- “spca opshop”
- “spca puppies”
- “spca shop”
- “spca telephone number”
- “spca volunteer”
- “waikato spca”

## Which national charities compete with SPCA?

- [Salvation Army NZ](/demand/nz/brands/salvation-army-nz): Head-to-head: /demand/nz/compare/salvation-army-nz-vs-spca
- [Red Cross NZ](/demand/nz/brands/red-cross-nz): Head-to-head: /demand/nz/compare/red-cross-nz-vs-spca
- [Hospice NZ](/demand/nz/brands/hospice-nz): Head-to-head: /demand/nz/compare/hospice-nz-vs-spca
- [World Vision NZ](/demand/nz/brands/world-vision-nz): Head-to-head: /demand/nz/compare/spca-vs-world-vision-nz
- [Cancer Society NZ](/demand/nz/brands/cancer-society-nz): Head-to-head: /demand/nz/compare/cancer-society-nz-vs-spca
- [Starship Foundation](/demand/nz/brands/starship-foundation)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SPCA: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/spca

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.