--- title: "How popular is Southward Distilling? Searches and AI answers in New Zealand" description: "Southward Distilling makes gin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/southward-distilling" publisher: "Brandwave" --- # How popular is Southward Distilling? Searches and AI answers in New Zealand Southward Distilling makes gin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Southward Distilling - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among gin brands**: 2.6% ## Where does Southward Distilling compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gin brands | 9 | 2.6% | 350 | - [Gin brands](/demand/nz/categories/nz-gin-brands) ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Southward Distilling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Southward Distilling is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scapegrace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Awildian | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Dancing Sands | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Southward Distilling | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bombay Sapphire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanqueray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roku Gin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hendrick's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gordon's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Four Pillars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "Which gin brand should I buy in New Zealand?": 1. Scapegrace - Asked ChatGPT "What are the best gin brands in New Zealand?": 1. Scapegrace, 2. Dancing Sands, 3. Southward Distilling, 4. Awildian - Asked ChatGPT "What's the best gin brand in New Zealand for a smooth gin?": 1. Scapegrace, 2. Dancing Sands - Searched Google, AI Overview "gin brands nz": 1. Scapegrace, 2. Awildian, 3. Dancing Sands - Searched Google, AI Overview "small batch gin": 1. Awildian, 2. Southward Distilling Not named in any answer: Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's, Gordon's and Four Pillars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Southward Distilling changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Southward Distilling in New Zealand fell from 460 to 350. - Across the 12 months ending October 2026, Southward Distilling’s share of searches among gin brands in New Zealand decreased from 3.9% to 2.6%. - Across the 12 months ending October 2026, Southward Distilling’s share of searches among gin brands in New Zealand peaked at 5.8% in April 2026 and was lowest at 2.6% in October 2026. ## How did search popularity change for New Zealand gin brands in October 2026? - In October 2026, Roku Gin overtook Hendrick's to rank 4th among gin brands in New Zealand, with 12.4% of the searches. - In October 2026, Gordon's gained share of searches among gin brands in New Zealand, from 6% to 6.9%. - In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%. - In October 2026, Tanqueray lost share of searches among gin brands in New Zealand, from 14.7% to 13.6%. - In October 2026, Awildian lost share of searches among gin brands in New Zealand, from 2% to 1.5%. - Scapegrace’s share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 23.6% to 21.9% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Gin brands | 460 | 3.9% | 9 | | Dec 2025 | Gin brands | 600 | 3.1% | 9 | | Jan 2026 | Gin brands | 400 | 3.5% | 9 | | Feb 2026 | Gin brands | 340 | 3.8% | 9 | | Mar 2026 | Gin brands | 400 | 4.4% | 7 | | Apr 2026 | Gin brands | 560 | 5.8% | 7 | | May 2026 | Gin brands | 460 | 4.7% | 7 | | Jun 2026 | Gin brands | 460 | 5.4% | 6 | | Jul 2026 | Gin brands | 370 | 4% | 8 | | Aug 2026 | Gin brands | 370 | 3.7% | 9 | | Sep 2026 | Gin brands | 400 | 3.8% | 8 | | Oct 2026 | Gin brands | 350 | 2.6% | 9 | ## How are Southward Distilling’s branded searches counted? Brandwave collects information about searches that people make online using Southward Distilling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “southward distilling” - “southward gin” ## Which gin brands compete with Southward Distilling? - [Scapegrace](/demand/nz/brands/scapegrace) - [Bombay Sapphire](/demand/nz/brands/bombay-sapphire) - [Tanqueray](/demand/nz/brands/tanqueray) - [Roku Gin](/demand/nz/brands/roku-gin) - [Hendrick's](/demand/nz/brands/hendricks): Head-to-head: /demand/nz/compare/hendricks-vs-southward-distilling - [Gordon's](/demand/nz/brands/gordons): Head-to-head: /demand/nz/compare/gordons-vs-southward-distilling - [Dancing Sands](/demand/nz/brands/dancing-sands): Head-to-head: /demand/nz/compare/dancing-sands-vs-southward-distilling - [Four Pillars](/demand/nz/brands/four-pillars): Head-to-head: /demand/nz/compare/four-pillars-vs-southward-distilling - [Awildian](/demand/nz/brands/awildian): Head-to-head: /demand/nz/compare/awildian-vs-southward-distilling ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Southward Distilling? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/southward-distilling This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/southward-distilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.