---
title: "Southern Steel: search popularity and Share of Search in New Zealand"
description: "Southern Steel is a New Zealand ANZ Premiership netball team. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/southern-steel"
publisher: "Brandwave"
---

# Southern Steel: search popularity and Share of Search in New Zealand

Southern Steel is a New Zealand ANZ Premiership netball team. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Southern Steel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among netball teams**: 22.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Netball teams | 2 | 22.1% | 400 |

- [Netball teams](/demand/nz/categories/nz-netball-teams)

## How has branded search demand for Southern Steel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Steel in New Zealand rose from 280 to 400.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand increased from 17.3% to 22.1%.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand peaked at 27.2% in June 2026 and was lowest at 13.1% in April 2026.
- Across the 11 months ending August 2026, Southern Steel rose from 4th to 2nd among netball teams in New Zealand.

## How did search popularity change for New Zealand netball teams in August 2026?

- In August 2026, Waikato Bay of Plenty Magic gained estimated Share of Search among netball teams in New Zealand, from 11% to 14.9%.
- In August 2026, Central Pulse gained estimated Share of Search among netball teams in New Zealand, from 16.9% to 19.9%.
- In August 2026, Southern Steel gained estimated Share of Search among netball teams in New Zealand, from 20% to 22.1%.
- In August 2026, Northern Mystics lost estimated Share of Search among netball teams in New Zealand, from 35.3% to 27.1%.
- In August 2026, Mainland Tactix lost estimated Share of Search among netball teams in New Zealand, from 15.7% to 14.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Netball teams | 280 | 17.3% | 4 |
| Nov 2025 | Netball teams | 280 | 18.9% | 3 |
| Dec 2025 | Netball teams | 200 | 18.7% | 3 |
| Jan 2026 | Netball teams | 260 | 16% | 4 |
| Feb 2026 | Netball teams | 470 | 13.9% | 5 |
| Mar 2026 | Netball teams | 960 | 19.1% | 2 |
| Apr 2026 | Netball teams | 2.7K | 13.1% | 5 |
| May 2026 | Netball teams | 4.7K | 17.4% | 4 |
| Jun 2026 | Netball teams | 6.7K | 27.2% | 2 |
| Jul 2026 | Netball teams | 510 | 20% | 2 |
| Aug 2026 | Netball teams | 400 | 22.1% | 2 |
| Sep 2026 | Netball teams | — | — | — |

## How is Southern Steel measured?

Brandwave collects information about searches that people make online using Southern Steel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “southern steel”
- “southern steel netball”
- “southern steel netball tickets”
- “southern steel tickets”

## Which netball teams compete with Southern Steel?

- [Northern Mystics](/demand/nz/brands/northern-mystics): Head-to-head: /demand/nz/compare/northern-mystics-vs-southern-steel
- [Central Pulse](/demand/nz/brands/central-pulse): Head-to-head: /demand/nz/compare/central-pulse-vs-southern-steel
- [Mainland Tactix](/demand/nz/brands/mainland-tactix): Head-to-head: /demand/nz/compare/mainland-tactix-vs-southern-steel
- [Waikato Bay of Plenty Magic](/demand/nz/brands/waikato-bay-of-plenty-magic): Head-to-head: /demand/nz/compare/southern-steel-vs-waikato-bay-of-plenty-magic
- [Northern Stars](/demand/nz/brands/northern-stars): Head-to-head: /demand/nz/compare/northern-stars-vs-southern-steel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Southern Steel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/southern-steel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/southern-steel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.