---
title: "Southern Lakes Funerals: search popularity and Share of Search in New Zealand"
description: "Southern Lakes Funerals provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/southern-lakes-funerals"
publisher: "Brandwave"
---

# Southern Lakes Funerals: search popularity and Share of Search in New Zealand

Southern Lakes Funerals provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Southern Lakes Funerals
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among queenstown funeral directors**: 57.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Queenstown funeral directors | 1 | 57.1% | 40 |

- [Queenstown funeral directors](/demand/nz/locations/queenstown/funeral-directors)

## How has branded search demand for Southern Lakes Funerals changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Lakes Funerals in New Zealand fell from 260 to 170.
- Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand decreased from 77.8% to 57.1%.
- Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand peaked at 80% in January 2026 and was lowest at 33.3% in November 2025.

## How did search popularity change for New Zealand queenstown funeral directors in August 2026?

- In August 2026, Southern Lakes Funerals overtook Affinity Funerals to take the highest estimated Share of Search among queenstown funeral directors in New Zealand, at 57.1%.
- In August 2026, Affinity Funerals lost estimated Share of Search among queenstown funeral directors in New Zealand, from 55.6% to 42.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Queenstown funeral directors | 70 | 77.8% | 1 |
| Nov 2025 | Queenstown funeral directors | 20 | 33.3% | 2 |
| Dec 2025 | Queenstown funeral directors | 30 | 50% | 2 |
| Jan 2026 | Queenstown funeral directors | 40 | 80% | 1 |
| Feb 2026 | Queenstown funeral directors | 30 | 60% | 1 |
| Mar 2026 | Queenstown funeral directors | 30 | 60% | 1 |
| Apr 2026 | Queenstown funeral directors | 70 | 77.8% | 1 |
| May 2026 | Queenstown funeral directors | 40 | 36.4% | 2 |
| Jun 2026 | Queenstown funeral directors | 50 | 50% | 2 |
| Jul 2026 | Queenstown funeral directors | 40 | 44.4% | 2 |
| Aug 2026 | Queenstown funeral directors | 40 | 57.1% | 1 |
| Sep 2026 | Queenstown funeral directors | — | — | — |

## How is Southern Lakes Funerals measured?

Brandwave collects information about searches that people make online using Southern Lakes Funerals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “southern lakes funerals”

## Which queenstown funeral directors compete with Southern Lakes Funerals?

- [Affinity Funerals](/demand/nz/brands/affinity-funerals): Head-to-head: /demand/nz/compare/affinity-funerals-vs-southern-lakes-funerals

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Southern Lakes Funerals: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/southern-lakes-funerals

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/southern-lakes-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.