--- title: "Southern Electrical: search popularity and Share of Search in New Zealand" description: "Southern Electrical provides electrical installation, repair and maintenance services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/southern-electrical" publisher: "Brandwave" --- # Southern Electrical: search popularity and Share of Search in New Zealand Southern Electrical provides electrical installation, repair and maintenance services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Southern Electrical - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among dunedin electrical contractors**: 15.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dunedin electrical contractors | 2 | 15.7% | 130 | - [Dunedin electrical contractors](/demand/nz/categories/nz-dunedin-electrical-contractors) ## How has branded search demand for Southern Electrical changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Southern Electrical in New Zealand fell from 160 to 130. - Across the 11 months ending August 2026, Southern Electrical’s estimated Share of Search among dunedin electrical contractors in New Zealand decreased from 21.3% to 15.7%. - Across the 11 months ending August 2026, Southern Electrical’s estimated Share of Search among dunedin electrical contractors in New Zealand peaked at 24.1% in December 2025 and was lowest at 15.7% in August 2026. ## How did search popularity change for New Zealand dunedin electrical contractors in August 2026? - In August 2026, Tansley Electrical gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 44.3% to 49.4%. - In August 2026, Whitburn Electrical gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 2.9% to 6%. - In August 2026, Sam I Am Electrical gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 5.7% to 7.2%. - In August 2026, Leading Electrical Dunedin gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 10% to 10.8%. - In August 2026, Southern Electrical lost estimated Share of Search among dunedin electrical contractors in New Zealand, from 22.9% to 15.7%. - In August 2026, Aotea Electric Southern lost estimated Share of Search among dunedin electrical contractors in New Zealand, from 14.3% to 10.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dunedin electrical contractors | 160 | 21.3% | 2 | | Nov 2025 | Dunedin electrical contractors | 130 | 18.6% | 2 | | Dec 2025 | Dunedin electrical contractors | 140 | 24.1% | 2 | | Jan 2026 | Dunedin electrical contractors | 160 | 21.3% | 2 | | Feb 2026 | Dunedin electrical contractors | 120 | 19.4% | 3 | | Mar 2026 | Dunedin electrical contractors | 150 | 19.2% | 2 | | Apr 2026 | Dunedin electrical contractors | 150 | 23.1% | 2 | | May 2026 | Dunedin electrical contractors | 140 | 18.7% | 2 | | Jun 2026 | Dunedin electrical contractors | 150 | 22.4% | 2 | | Jul 2026 | Dunedin electrical contractors | 160 | 22.9% | 2 | | Aug 2026 | Dunedin electrical contractors | 130 | 15.7% | 2 | | Sep 2026 | Dunedin electrical contractors | — | — | — | ## How is Southern Electrical measured? Brandwave collects information about searches that people make online using Southern Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “southern electrical” - “southern electrical dunedin” - “southernelectrical” ## Which dunedin electrical contractors compete with Southern Electrical? - [Tansley Electrical](/demand/nz/brands/tansley-electrical): Head-to-head: /demand/nz/compare/southern-electrical-vs-tansley-electrical - [Aotea Electric Southern](/demand/nz/brands/aotea-electric-southern): Head-to-head: /demand/nz/compare/aotea-electric-southern-vs-southern-electrical - [Leading Electrical Dunedin](/demand/nz/brands/leading-electrical-dunedin): Head-to-head: /demand/nz/compare/leading-electrical-dunedin-vs-southern-electrical - [Sam I Am Electrical](/demand/nz/brands/sam-i-am-electrical): Head-to-head: /demand/nz/compare/sam-i-am-electrical-vs-southern-electrical - [Whitburn Electrical](/demand/nz/brands/whitburn-electrical): Head-to-head: /demand/nz/compare/southern-electrical-vs-whitburn-electrical ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Southern Electrical: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/southern-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/southern-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.