---
title: "Southern Discoveries: search popularity and Share of Search in New Zealand"
description: "Southern Discoveries runs cruises on Milford Sound. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/southern-discoveries"
publisher: "Brandwave"
---

# Southern Discoveries: search popularity and Share of Search in New Zealand

Southern Discoveries runs cruises on Milford Sound. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Southern Discoveries
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among milford sound cruises**: 38.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Milford Sound cruises | 1 | 38.5% | 2.5K |

- [Milford Sound cruises](/demand/nz/categories/nz-milford-sound-cruises)

## How has branded search demand for Southern Discoveries changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Discoveries in New Zealand fell from 3.1K to 2.5K.
- Across the 11 months ending August 2026, Southern Discoveries’ estimated Share of Search among milford sound cruises in New Zealand increased from 31.2% to 38.5%.
- Across the 11 months ending August 2026, Southern Discoveries’ estimated Share of Search among milford sound cruises in New Zealand peaked at 38.5% in August 2026 and was lowest at 27.7% in July 2026.
- Across the 11 months ending August 2026, Southern Discoveries rose from 2nd to 1st among milford sound cruises in New Zealand.

## How did search popularity change for New Zealand milford sound cruises in August 2026?

- In August 2026, Southern Discoveries overtook Cruise Milford to take the highest estimated Share of Search among milford sound cruises in New Zealand, at 38.5%.
- In August 2026, Mitre Peak Cruises lost estimated Share of Search among milford sound cruises in New Zealand, from 21.8% to 16.1%.
- In August 2026, Cruise Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 34.7% to 30.3%.
- In August 2026, Pure Milford lost estimated Share of Search among milford sound cruises in New Zealand, from 15.3% to 14.8%.
- Estimated monthly branded searches for Jucy Cruize in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milford Sound cruises | 3.1K | 31.2% | 2 |
| Nov 2025 | Milford Sound cruises | 3.8K | 30.7% | 2 |
| Dec 2025 | Milford Sound cruises | 4.6K | 35.3% | 1 |
| Jan 2026 | Milford Sound cruises | 3.8K | 30.8% | 1 |
| Feb 2026 | Milford Sound cruises | 3.8K | 35.8% | 1 |
| Mar 2026 | Milford Sound cruises | 3.8K | 33% | 1 |
| Apr 2026 | Milford Sound cruises | 3.1K | 32.6% | 1 |
| May 2026 | Milford Sound cruises | 2.5K | 36.6% | 1 |
| Jun 2026 | Milford Sound cruises | 2K | 34.5% | 1 |
| Jul 2026 | Milford Sound cruises | 1.7K | 27.7% | 2 |
| Aug 2026 | Milford Sound cruises | 2.5K | 38.5% | 1 |
| Sep 2026 | Milford Sound cruises | — | — | — |

## How is Southern Discoveries measured?

Brandwave collects information about searches that people make online using Southern Discoveries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “southern discoveries”
- “southern discoveries cruise”
- “southern discoveries near me”
- “southern discoveries new zealand”
- “southern discoveries nz”
- “southern discoveries reviews”
- “southerndiscoveries”
- “southerndiscoveries co nz”

## Which milford sound cruises compete with Southern Discoveries?

- [Cruise Milford](/demand/nz/brands/cruise-milford): Head-to-head: /demand/nz/compare/cruise-milford-vs-southern-discoveries
- [Mitre Peak Cruises](/demand/nz/brands/mitre-peak-cruises): Head-to-head: /demand/nz/compare/mitre-peak-cruises-vs-southern-discoveries
- [Pure Milford](/demand/nz/brands/pure-milford): Head-to-head: /demand/nz/compare/pure-milford-vs-southern-discoveries
- [Jucy Cruize](/demand/nz/brands/jucy-cruize): Head-to-head: /demand/nz/compare/jucy-cruize-vs-southern-discoveries

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Southern Discoveries: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/southern-discoveries

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/southern-discoveries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.