---
title: "Southbound Records: search popularity and Share of Search in New Zealand"
description: "Southbound Records is a record store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/southbound-records"
publisher: "Brandwave"
---

# Southbound Records: search popularity and Share of Search in New Zealand

Southbound Records is a record store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Southbound Records
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among record stores**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Record stores | 3 | 10% | 3.7K |

- [Record stores](/demand/nz/categories/nz-record-stores)

## How has branded search demand for Southbound Records changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Southbound Records in New Zealand rose from 2.4K to 3.7K.
- Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand increased from 6% to 10%.
- Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand peaked at 11.3% in April 2026 and was lowest at 5.5% in December 2025.
- Across the 11 months ending August 2026, Southbound Records rose from 5th to 3rd among record stores in New Zealand.

## How did search popularity change for New Zealand record stores in August 2026?

- In August 2026, Pennylane Records gained estimated Share of Search among record stores in New Zealand, from 10.1% to 11.9%.
- In August 2026, Southbound Records gained estimated Share of Search among record stores in New Zealand, from 8.3% to 10%.
- In August 2026, Real Groovy lost estimated Share of Search among record stores in New Zealand, from 74.5% to 72.3%.
- In August 2026, Flying Out lost estimated Share of Search among record stores in New Zealand, from 3.2% to 1.9%.
- Estimated monthly branded searches for Marbecks in New Zealand fell 76.2% over 11 measured months, from 5.9K to 1.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Record stores | 2.4K | 6% | 5 |
| Nov 2025 | Record stores | 2.9K | 6.6% | 4 |
| Dec 2025 | Record stores | 2.9K | 5.5% | 4 |
| Jan 2026 | Record stores | 3K | 7.6% | 4 |
| Feb 2026 | Record stores | 3.6K | 9.5% | 3 |
| Mar 2026 | Record stores | 3K | 7.9% | 3 |
| Apr 2026 | Record stores | 4.5K | 11.3% | 2 |
| May 2026 | Record stores | 3K | 7.9% | 4 |
| Jun 2026 | Record stores | 3K | 7.4% | 4 |
| Jul 2026 | Record stores | 3K | 8.3% | 3 |
| Aug 2026 | Record stores | 3.7K | 10% | 3 |
| Sep 2026 | Record stores | — | — | — |

## How is Southbound Records measured?

Brandwave collects information about searches that people make online using Southbound Records’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “southbound records”
- “southbound records near me”
- “southbound records nz”
- “southboundrecords”

## Which record stores compete with Southbound Records?

- [Real Groovy](/demand/nz/brands/real-groovy): Head-to-head: /demand/nz/compare/real-groovy-vs-southbound-records
- [Pennylane Records](/demand/nz/brands/pennylane-records): Head-to-head: /demand/nz/compare/pennylane-records-vs-southbound-records
- [Marbecks](/demand/nz/brands/marbecks): Head-to-head: /demand/nz/compare/marbecks-vs-southbound-records
- [Flying Out](/demand/nz/brands/flying-out): Head-to-head: /demand/nz/compare/flying-out-vs-southbound-records

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Southbound Records: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/southbound-records

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/southbound-records. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.