--- title: "Soundcore: search popularity in New Zealand" description: "Soundcore offers open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/soundcore" publisher: "Brandwave" --- # Soundcore: search popularity in New Zealand Soundcore offers open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Soundcore - **Owned by**: Anker - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among headphone brands**: 0.46% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headphone brands | 9 | 0.46% | 880 | | Bluetooth earbuds brands | 5 | 0.58% | 880 | | Bluetooth speaker brands | 6 | 1.1% | 880 | - [Headphone brands](/demand/nz/categories/nz-headphone-brands) - [Bluetooth earbuds brands](/demand/nz/categories/nz-bluetooth-earbuds-brands) - [Bluetooth speaker brands](/demand/nz/categories/nz-bluetooth-speaker-brands) ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Soundcore is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sennheiser | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | JBL | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Apple AirPods | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Soundcore | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Skullcandy | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Beats | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphone brand should I buy in New Zealand?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore - Asked ChatGPT "What are the best headphone brands in New Zealand?": 1. Sony, 2. Bose, 3. Sennheiser, 4. JBL, 5. Soundcore, 6. Apple AirPods - Asked ChatGPT "What's the best headphone brand in New Zealand for everyday listening?": 1. Sony, 2. Bose, 3. Sennheiser, 4. JBL - Searched Google, AI Overview "best headphones": 1. Sony, 2. Bose, 3. Sennheiser - Searched Google, AI Overview "wireless headphones nz": 1. Sony, 2. Apple AirPods, 3. Bose, 4. Sennheiser, 5. JBL, 6. Skullcandy, 7. Soundcore Not named in any answer: Beats, Jabra and Marshall. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Soundcore changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore in New Zealand rose from 720 to 880. - Across the 12 months ending September 2026, Soundcore’s share of searches among headphone brands in New Zealand held steady, from 0.44% to 0.46%. - Across the 12 months ending September 2026, Soundcore’s share of searches among bluetooth earbuds brands in New Zealand held steady, from 0.54% to 0.58%. - Across the 12 months ending September 2026, Soundcore rose from 7th to 6th among bluetooth speaker brands in New Zealand. ## How did search popularity change for New Zealand headphone brands in September 2026? - In September 2026, JBL gained share of searches among headphone brands in New Zealand, from 22.5% to 23.7%. - In September 2026, Beats gained share of searches among headphone brands in New Zealand, from 1.9% to 3%. - In September 2026, Sony gained share of searches among headphone brands in New Zealand, from 12.4% to 13.4%. - In September 2026, Apple AirPods lost share of searches among headphone brands in New Zealand, from 45.6% to 43.8%. - In September 2026, Bose lost share of searches among headphone brands in New Zealand, from 8.3% to 7.3%. - Estimated monthly branded searches for Skullcandy in New Zealand rose 39.9% over 12 measured months, from 4.9K to 6.8K in September 2026. ## How did search popularity change for New Zealand bluetooth earbuds brands in September 2026? - In September 2026, JBL gained share of searches among bluetooth earbuds brands in New Zealand, from 24.2% to 25.7%. - In September 2026, Sony gained share of searches among bluetooth earbuds brands in New Zealand, from 9.7% to 11.2%. - In September 2026, Apple AirPods lost share of searches among bluetooth earbuds brands in New Zealand, from 57.1% to 54.8%. - In September 2026, Bose lost share of searches among bluetooth earbuds brands in New Zealand, from 8% to 7.4%. - Estimated monthly branded searches for Soundcore in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## How did search popularity change for New Zealand bluetooth speaker brands in September 2026? - In September 2026, Sony gained share of searches among bluetooth speaker brands in New Zealand, from 19.3% to 21.3%. - In September 2026, JBL gained share of searches among bluetooth speaker brands in New Zealand, from 48% to 48.8%. - In September 2026, Bose lost share of searches among bluetooth speaker brands in New Zealand, from 15.9% to 14%. - In September 2026, Soundcore rose from 7th to 6th among bluetooth speaker brands in New Zealand. - In September 2026, Bang & Olufsen fell from 6th to 7th among bluetooth speaker brands in New Zealand. - Estimated monthly branded searches for Marshall in New Zealand rose 50% over 12 measured months, from 140 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Headphone brands | 720 | 0.44% | 9 | | Nov 2025 | Headphone brands | 720 | 0.33% | 10 | | Dec 2025 | Headphone brands | 720 | 0.3% | 10 | | Jan 2026 | Headphone brands | 590 | 0.38% | 10 | | Feb 2026 | Headphone brands | 590 | 0.42% | 9 | | Mar 2026 | Headphone brands | 720 | 0.47% | 9 | | Apr 2026 | Headphone brands | 590 | 0.39% | 10 | | May 2026 | Headphone brands | 720 | 0.43% | 10 | | Jun 2026 | Headphone brands | 880 | 0.52% | 9 | | Jul 2026 | Headphone brands | 720 | 0.42% | 9 | | Aug 2026 | Headphone brands | 880 | 0.47% | 9 | | Sep 2026 | Headphone brands | 880 | 0.46% | 9 | | Oct 2025 | Bluetooth earbuds brands | 720 | 0.54% | 5 | | Nov 2025 | Bluetooth earbuds brands | 720 | 0.4% | 5 | | Dec 2025 | Bluetooth earbuds brands | 720 | 0.37% | 5 | | Jan 2026 | Bluetooth earbuds brands | 590 | 0.47% | 5 | | Feb 2026 | Bluetooth earbuds brands | 590 | 0.52% | 5 | | Mar 2026 | Bluetooth earbuds brands | 720 | 0.58% | 5 | | Apr 2026 | Bluetooth earbuds brands | 590 | 0.47% | 5 | | May 2026 | Bluetooth earbuds brands | 720 | 0.54% | 5 | | Jun 2026 | Bluetooth earbuds brands | 880 | 0.64% | 5 | | Jul 2026 | Bluetooth earbuds brands | 720 | 0.53% | 5 | | Aug 2026 | Bluetooth earbuds brands | 880 | 0.59% | 5 | | Sep 2026 | Bluetooth earbuds brands | 880 | 0.58% | 5 | | Oct 2025 | Bluetooth speaker brands | 720 | 1% | 7 | | Nov 2025 | Bluetooth speaker brands | 720 | 0.7% | 7 | | Dec 2025 | Bluetooth speaker brands | 720 | 0.6% | 7 | | Jan 2026 | Bluetooth speaker brands | 590 | 0.82% | 7 | | Feb 2026 | Bluetooth speaker brands | 590 | 1% | 7 | | Mar 2026 | Bluetooth speaker brands | 720 | 1.2% | 7 | | Apr 2026 | Bluetooth speaker brands | 590 | 0.86% | 7 | | May 2026 | Bluetooth speaker brands | 720 | 1% | 7 | | Jun 2026 | Bluetooth speaker brands | 880 | 1.3% | 7 | | Jul 2026 | Bluetooth speaker brands | 720 | 1% | 7 | | Aug 2026 | Bluetooth speaker brands | 880 | 1.2% | 7 | | Sep 2026 | Bluetooth speaker brands | 880 | 1.1% | 6 | ## How are Soundcore’s branded searches counted? Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “soundcore” ## Which headphone brands compete with Soundcore? - [Apple AirPods](/demand/nz/brands/airpods) - [JBL](/demand/nz/brands/jbl) - [Sony](/demand/nz/brands/sony) - [Bose](/demand/nz/brands/bose) - [Sennheiser](/demand/nz/brands/sennheiser): Head-to-head: /demand/nz/compare/sennheiser-vs-soundcore - [Skullcandy](/demand/nz/brands/skullcandy): Head-to-head: /demand/nz/compare/skullcandy-vs-soundcore - [Beats](/demand/nz/brands/beats): Head-to-head: /demand/nz/compare/beats-vs-soundcore - [Jabra](/demand/nz/brands/jabra): Head-to-head: /demand/nz/compare/jabra-vs-soundcore - [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/marshall-audio-vs-soundcore ## Who owns Soundcore? Soundcore is owned by Anker. Brandwave also tracks Anker and Eufy, owned by the same company, in New Zealand. - [Anker](/demand/nz/companies/anker): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Soundcore? Soundcore is owned by Anker. Brandwave also tracks Anker and Eufy, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Soundcore: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/soundcore This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/soundcore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.