---
title: "Soul Pilates: search popularity and Share of Search in New Zealand"
description: "Soul Pilates provides Pilates classes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/soul-pilates"
publisher: "Brandwave"
---

# Soul Pilates: search popularity and Share of Search in New Zealand

Soul Pilates provides Pilates classes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Soul Pilates
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington pilates studios**: 7.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington Pilates studios | 2 | 7.2% | 1.4K |

- [Wellington Pilates studios](/demand/nz/categories/nz-wellington-pilates-studios)

## How has branded search demand for Soul Pilates changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Soul Pilates in New Zealand rose from 320 to 1.4K.
- Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand increased from 1.4% to 7.2%.
- Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 7.2% in August 2026 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Soul Pilates rose from 3rd to 2nd among wellington pilates studios in New Zealand.

## How did search popularity change for New Zealand wellington pilates studios in August 2026?

- In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%.
- In August 2026, Reform Fitness lost estimated Share of Search among wellington pilates studios in New Zealand, from 92% to 91.1%.
- Estimated monthly branded searches for Thrive Pilates in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington Pilates studios | 320 | 1.4% | 3 |
| Nov 2025 | Wellington Pilates studios | 390 | 1.8% | 2 |
| Dec 2025 | Wellington Pilates studios | 260 | 1.4% | 3 |
| Jan 2026 | Wellington Pilates studios | 390 | 1.7% | 3 |
| Feb 2026 | Wellington Pilates studios | 320 | 1.5% | 2 |
| Mar 2026 | Wellington Pilates studios | 460 | 2.1% | 2 |
| Apr 2026 | Wellington Pilates studios | 980 | 4.4% | 2 |
| May 2026 | Wellington Pilates studios | 1.5K | 6.7% | 2 |
| Jun 2026 | Wellington Pilates studios | 1.4K | 6.5% | 2 |
| Jul 2026 | Wellington Pilates studios | 1.2K | 6.1% | 2 |
| Aug 2026 | Wellington Pilates studios | 1.4K | 7.2% | 2 |
| Sep 2026 | Wellington Pilates studios | — | — | — |

## How is Soul Pilates measured?

Brandwave collects information about searches that people make online using Soul Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “soul pilates”
- “soul pilates wellington”
- “soulpilates”

## Which wellington pilates studios compete with Soul Pilates?

- [Reform Fitness](/demand/nz/brands/reform-fitness): Head-to-head: /demand/nz/compare/reform-fitness-vs-soul-pilates
- [Thrive Pilates](/demand/nz/brands/thrive-pilates): Head-to-head: /demand/nz/compare/soul-pilates-vs-thrive-pilates
- [ARC Wellness](/demand/nz/brands/arc-wellness): Head-to-head: /demand/nz/compare/arc-wellness-vs-soul-pilates

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Soul Pilates: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/soul-pilates

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/soul-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.