--- title: "Sophos Endpoint: search popularity in New Zealand" description: "Sophos Endpoint is Sophos' endpoint protection product. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sophos-endpoint" publisher: "Brandwave" --- # Sophos Endpoint: search popularity in New Zealand Sophos Endpoint is Sophos' endpoint protection product. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sophos Endpoint - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among endpoint security platforms**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Endpoint security platforms | 8 | 0.15% | 10 | - [Endpoint security platforms](/demand/nz/categories/nz-endpoint-security-platforms) ## Top endpoint security platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sophos Endpoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sophos Endpoint is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CrowdStrike | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SentinelOne | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Microsoft Defender for Business | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Defender for Endpoint | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bitdefender | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos Intercept X | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sophos Endpoint | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | ESET | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Malwarebytes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about endpoint security platforms - Asked ChatGPT "Which endpoint security platform should I use in New Zealand?": 1. Microsoft Defender for Business, 2. CrowdStrike, 3. SentinelOne, 4. Sophos Endpoint - Asked ChatGPT "What are the best endpoint security platforms in New Zealand?": 1. Microsoft Defender for Endpoint, 2. CrowdStrike, 3. SentinelOne, 4. Sophos Intercept X, 5. Bitdefender, 6. ESET, 7. Sophos Endpoint - Asked ChatGPT "What's the best endpoint security platform in New Zealand for a small it team?": 1. Microsoft Defender for Business, 2. Sophos Intercept X, 3. CrowdStrike, 4. Bitdefender, 5. Microsoft Defender for Endpoint, 6. Sophos Endpoint - Searched Google, AI Overview "endpoint security platforms": 1. CrowdStrike, 2. SentinelOne, 3. Sophos Endpoint, 4. Microsoft Defender for Endpoint - Searched Google, AI Overview "best endpoint security": 1. SentinelOne, 2. CrowdStrike, 3. Bitdefender, 4. Microsoft Defender for Endpoint Not named in any answer: Malwarebytes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Sophos Endpoint changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sophos Endpoint in New Zealand held steady at 10. - Across the 12 months ending September 2026, Sophos Endpoint rose from 9th to 8th among endpoint security platforms in New Zealand. ## How did search popularity change for New Zealand endpoint security platforms in September 2026? - In September 2026, CrowdStrike gained share of searches among endpoint security platforms in New Zealand, from 12.8% to 16.6%. - In September 2026, ESET gained share of searches among endpoint security platforms in New Zealand, from 6.9% to 7.8%. - In September 2026, SentinelOne gained share of searches among endpoint security platforms in New Zealand, from 3.4% to 4%. - In September 2026, Malwarebytes lost share of searches among endpoint security platforms in New Zealand, from 48.2% to 42.7%. - Estimated monthly branded searches for Sophos Intercept X in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. - Estimated monthly branded searches for Bitdefender in New Zealand fell 21.4% over 12 measured months, from 2.2K to 1.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Endpoint security platforms | 10 | 0.13% | 9 | | Nov 2025 | Endpoint security platforms | 10 | 0.14% | 9 | | Dec 2025 | Endpoint security platforms | 10 | 0.15% | 9 | | Jan 2026 | Endpoint security platforms | 10 | 0.14% | 9 | | Feb 2026 | Endpoint security platforms | 10 | 0.14% | 9 | | Mar 2026 | Endpoint security platforms | 10 | 0.12% | 9 | | Apr 2026 | Endpoint security platforms | 10 | 0.13% | 8 | | May 2026 | Endpoint security platforms | 10 | 0.12% | 9 | | Jun 2026 | Endpoint security platforms | 10 | 0.12% | 8 | | Jul 2026 | Endpoint security platforms | 10 | 0.12% | 8 | | Aug 2026 | Endpoint security platforms | 10 | 0.13% | 8 | | Sep 2026 | Endpoint security platforms | 10 | 0.15% | 8 | ## How are Sophos Endpoint’s branded searches counted? Brandwave collects information about searches that people make online using Sophos Endpoint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sophos endpoint” ## Which endpoint security platforms compete with Sophos Endpoint? - [Malwarebytes](/demand/nz/brands/malwarebytes) - [Bitdefender](/demand/nz/brands/bitdefender) - [CrowdStrike](/demand/nz/brands/crowdstrike) - [ESET](/demand/nz/brands/eset): Head-to-head: /demand/nz/compare/eset-vs-sophos-endpoint - [SentinelOne](/demand/nz/brands/sentinelone): Head-to-head: /demand/nz/compare/sentinelone-vs-sophos-endpoint - [Microsoft Defender for Endpoint](/demand/nz/brands/microsoft-defender-endpoint): Head-to-head: /demand/nz/compare/microsoft-defender-endpoint-vs-sophos-endpoint - [Microsoft Defender for Business](/demand/nz/brands/microsoft-defender-business): Head-to-head: /demand/nz/compare/microsoft-defender-business-vs-sophos-endpoint - [Sophos Intercept X](/demand/nz/brands/sophos-intercept-x): Head-to-head: /demand/nz/compare/sophos-endpoint-vs-sophos-intercept-x ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sophos Endpoint: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sophos-endpoint This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sophos-endpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.