--- title: "Sony: search popularity and Share of Search in New Zealand" description: "Sony makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sony" publisher: "Brandwave" --- # Sony: search popularity and Share of Search in New Zealand Sony makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sony - **Owned by**: Sony - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among camera brands**: 33.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camera brands | 1 | 33.7% | 42.6K | | Car audio brands | 1 | 97.7% | 42.6K | | Headphone brands | 3 | 16.9% | 42.6K | | TV brands | 1 | 38.5% | 42.6K | - [Camera brands](/demand/nz/categories/nz-camera-brands) - [Car audio brands](/demand/nz/categories/nz-car-audio-brands) - [Headphone brands](/demand/nz/categories/nz-headphone-brands) - [TV brands](/demand/nz/categories/nz-tv-brands) ## How has branded search demand for Sony changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sony in New Zealand rose from 40.6K to 42.6K. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands in New Zealand peaked at 36% in June 2026 and was lowest at 30.9% in January 2026. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among car audio brands in New Zealand peaked at 98.5% in November 2025 and was lowest at 96.8% in April 2026. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among headphone brands in New Zealand decreased from 17.7% to 16.9%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among headphone brands in New Zealand peaked at 18.2% in April 2026 and was lowest at 16.2% in December 2025. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand decreased from 42% to 38.5%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand peaked at 44.6% in November 2025 and was lowest at 36.3% in April 2026. ## How did search popularity change for New Zealand camera brands in August 2026? - In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%. - In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%. - In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%. - In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%. - Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026. - Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026. ## How did search popularity change for New Zealand car audio brands in August 2026? - In August 2026, Alpine Car Audio rose from 4th to 3rd among car audio brands in New Zealand. - In August 2026, Kenwood Car Audio rose from 5th to 4th among car audio brands in New Zealand. - In August 2026, JVC fell from 3rd to 5th among car audio brands in New Zealand. - Estimated monthly branded searches for Pioneer in New Zealand rose 48.6% over 11 measured months, from 350 to 520 in August 2026. ## How did search popularity change for New Zealand headphone brands in August 2026? - In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%. - In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%. - In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%. - In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%. - Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026. - In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%. - In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%. - In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%. - In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand. - In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand. - Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camera brands | 40.6K | 34.2% | 1 | | Nov 2025 | Camera brands | 52.7K | 35.5% | 1 | | Dec 2025 | Camera brands | 50.2K | 34.9% | 1 | | Jan 2026 | Camera brands | 38.1K | 30.9% | 1 | | Feb 2026 | Camera brands | 33.1K | 33.1% | 1 | | Mar 2026 | Camera brands | 37.1K | 34.1% | 1 | | Apr 2026 | Camera brands | 37.1K | 33.2% | 1 | | May 2026 | Camera brands | 41.8K | 35% | 1 | | Jun 2026 | Camera brands | 42.5K | 36% | 1 | | Jul 2026 | Camera brands | 42.6K | 34.8% | 1 | | Aug 2026 | Camera brands | 42.6K | 33.7% | 1 | | Sep 2026 | Camera brands | — | — | — | | Oct 2025 | Car audio brands | 40.6K | 98.1% | 1 | | Nov 2025 | Car audio brands | 52.7K | 98.5% | 1 | | Dec 2025 | Car audio brands | 50.2K | 98.5% | 1 | | Jan 2026 | Car audio brands | 38.1K | 97.9% | 1 | | Feb 2026 | Car audio brands | 33.1K | 97.3% | 1 | | Mar 2026 | Car audio brands | 37.1K | 97.7% | 1 | | Apr 2026 | Car audio brands | 37.1K | 96.8% | 1 | | May 2026 | Car audio brands | 41.8K | 97% | 1 | | Jun 2026 | Car audio brands | 42.5K | 97.2% | 1 | | Jul 2026 | Car audio brands | 42.6K | 98% | 1 | | Aug 2026 | Car audio brands | 42.6K | 97.7% | 1 | | Sep 2026 | Car audio brands | — | — | — | | Oct 2025 | Headphone brands | 40.6K | 17.7% | 3 | | Nov 2025 | Headphone brands | 52.7K | 18.1% | 3 | | Dec 2025 | Headphone brands | 50.2K | 16.2% | 3 | | Jan 2026 | Headphone brands | 38.1K | 18.1% | 3 | | Feb 2026 | Headphone brands | 33.1K | 18.1% | 3 | | Mar 2026 | Headphone brands | 37.1K | 17.6% | 3 | | Apr 2026 | Headphone brands | 37.1K | 18.2% | 3 | | May 2026 | Headphone brands | 41.8K | 18.2% | 3 | | Jun 2026 | Headphone brands | 42.5K | 17.8% | 3 | | Jul 2026 | Headphone brands | 42.6K | 17.8% | 3 | | Aug 2026 | Headphone brands | 42.6K | 16.9% | 3 | | Sep 2026 | Headphone brands | — | — | — | | Oct 2025 | TV brands | 40.6K | 42% | 1 | | Nov 2025 | TV brands | 52.7K | 44.6% | 1 | | Dec 2025 | TV brands | 50.2K | 43.2% | 1 | | Jan 2026 | TV brands | 38.1K | 38% | 1 | | Feb 2026 | TV brands | 33.1K | 38.3% | 1 | | Mar 2026 | TV brands | 37.1K | 38% | 1 | | Apr 2026 | TV brands | 37.1K | 36.3% | 1 | | May 2026 | TV brands | 41.8K | 37.8% | 1 | | Jun 2026 | TV brands | 42.5K | 37.4% | 1 | | Jul 2026 | TV brands | 42.6K | 38.4% | 1 | | Aug 2026 | TV brands | 42.6K | 38.5% | 1 | | Sep 2026 | TV brands | — | — | — | ## How is Sony measured? Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “best sony headphones” - “fx3 sony” - “new sony headphones” - “sony” - “sony 100 inch tv” - “sony 32 inch tv” - “sony 40 inch tv” - “sony 43 inch tv” - “sony 4k tv” - “sony 50 inch tv” - “sony 55 inch tv” - “sony 75 inch tv” - “sony 85 inch tv” - “sony a6400” - “sony a6700” - “sony android tv” - “sony bluetooth headphones” - “sony bravia 32 inch tv” - “sony bravia tv” - “sony bravia tv 55 inch” - “sony camara” - “sony car audio” - “sony car stereo” - “sony co nz” - “sony cyber shot” - “sony earbuds” - “sony earphones” - “sony ev e10” - “sony headphones” - “sony headphones wh 1000xm4” - “sony headphones wh 1000xm5” - “sony headphones xm4” - “sony headphones xm5” - “sony in ear headphones” - “sony led tv” - “sony lens” - “sony mirrorless” - “sony mx4 headphones” - “sony near me” - “sony noise cancelling earbuds” - “sony nz” - “sony oled tv” - “sony online” - “sony tv” - “sony tv sale” - “sony wh 1000xm4” - “sony wh 1000xm4 headphones” - “sony wh 1000xm5” - “sony wh 1000xm6” - “sony white headphones” - “sony wired earphones” - “sony wired headphones” - “sony wireless earbuds” - “sony wireless headphones” - “sony xm4” - “sony xm4 headphones” - “sony xm5” - “sony xm5 headphones” - “sony xm6” ## Which camera brands compete with Sony? - [Canon](/demand/nz/brands/canon): Head-to-head: /demand/nz/compare/canon-vs-sony - [Fujifilm](/demand/nz/brands/fujifilm): Head-to-head: /demand/nz/compare/fujifilm-vs-sony - [GoPro](/demand/nz/brands/gopro): Head-to-head: /demand/nz/compare/gopro-vs-sony - [Insta360](/demand/nz/brands/insta360): Head-to-head: /demand/nz/compare/insta360-vs-sony - [Nikon](/demand/nz/brands/nikon): Head-to-head: /demand/nz/compare/nikon-vs-sony - [Panasonic Lumix](/demand/nz/brands/panasonic-lumix) - [OM System](/demand/nz/brands/om-system) ## Who owns Sony? Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, in New Zealand. - [Sony](/demand/nz/companies/sony): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sony? Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Sony: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sony This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.