---
title: "Sonos: search popularity and Share of Search in New Zealand"
description: "Sonos offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sonos"
publisher: "Brandwave"
---

# Sonos: search popularity and Share of Search in New Zealand

Sonos offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sonos
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among speaker brands**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Speaker brands | 3 | 10% | 9.1K |

- [Speaker brands](/demand/nz/categories/nz-speaker-brands)

## How has branded search demand for Sonos changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sonos in New Zealand rose from 8.1K to 9.1K.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among speaker brands in New Zealand peaked at 11.1% in March 2026 and was lowest at 8.4% in December 2025.
- Across the 11 months ending August 2026, Sonos rose from 4th to 3rd among speaker brands in New Zealand.

## How did search popularity change for New Zealand speaker brands in August 2026?

- In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.
- Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
- Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.
- Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Speaker brands | 8.1K | 9.6% | 4 |
| Nov 2025 | Speaker brands | 12.7K | 10.5% | 4 |
| Dec 2025 | Speaker brands | 12.4K | 8.4% | 4 |
| Jan 2026 | Speaker brands | 8.6K | 10% | 4 |
| Feb 2026 | Speaker brands | 6.4K | 9.7% | 4 |
| Mar 2026 | Speaker brands | 8K | 11.1% | 3 |
| Apr 2026 | Speaker brands | 8.4K | 10.6% | 3 |
| May 2026 | Speaker brands | 8.3K | 10.3% | 3 |
| Jun 2026 | Speaker brands | 8.1K | 9.9% | 3 |
| Jul 2026 | Speaker brands | 8.4K | 9.9% | 3 |
| Aug 2026 | Speaker brands | 9.1K | 10% | 3 |
| Sep 2026 | Speaker brands | — | — | — |

## How is Sonos measured?

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sonos”
- “sonos amp”
- “sonos arc”
- “sonos bluetooth speaker”
- “sonos com”
- “sonos five”
- “sonos move”
- “sonos move 2”
- “sonos nz”
- “sonos one”
- “sonos online”
- “sonos play”
- “sonos play 1”
- “sonos play 5 speaker”
- “sonos port”
- “sonos ray”
- “sonos roam”
- “sonos roam 2”
- “sonos sound bars”
- “sonos soundbar”
- “sonos speaker”
- “sonos sub”

## Which speaker brands compete with Sonos?

- [JBL](/demand/nz/brands/jbl): Head-to-head: /demand/nz/compare/jbl-vs-sonos
- [Bose](/demand/nz/brands/bose): Head-to-head: /demand/nz/compare/bose-vs-sonos
- [Ultimate Ears](/demand/nz/brands/ultimate-ears): Head-to-head: /demand/nz/compare/sonos-vs-ultimate-ears
- [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/marshall-audio-vs-sonos
- [Bang & Olufsen](/demand/nz/brands/bang-and-olufsen): Head-to-head: /demand/nz/compare/bang-and-olufsen-vs-sonos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sonos: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sonos

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sonos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.