---
title: "Somersby: search popularity and Share of Search in New Zealand"
description: "Somersby is a cider brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/somersby"
publisher: "Brandwave"
---

# Somersby: search popularity and Share of Search in New Zealand

Somersby is a cider brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Somersby
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cider brands**: 21.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cider brands | 3 | 21.3% | 1.2K |

- [Cider brands](/demand/nz/categories/nz-cider-brands)

## How has branded search demand for Somersby changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Somersby in New Zealand fell from 1.7K to 1.2K.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand decreased from 26% to 21.3%.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand peaked at 26% in October 2025 and was lowest at 19.8% in May 2026.
- Across the 11 months ending August 2026, Somersby fell from 2nd to 3rd among cider brands in New Zealand.

## How did search popularity change for New Zealand cider brands in August 2026?

- In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.
- In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.
- In August 2026, Monteith's lost estimated Share of Search among cider brands in New Zealand, from 41.4% to 35.9%.
- In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.
- In August 2026, Rekorderlig lost estimated Share of Search among cider brands in New Zealand, from 13.8% to 12.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cider brands | 1.7K | 26% | 2 |
| Nov 2025 | Cider brands | 1.7K | 24.3% | 2 |
| Dec 2025 | Cider brands | 2.6K | 25% | 2 |
| Jan 2026 | Cider brands | 1.5K | 20.7% | 2 |
| Feb 2026 | Cider brands | 1.3K | 21.6% | 2 |
| Mar 2026 | Cider brands | 1.4K | 21.4% | 2 |
| Apr 2026 | Cider brands | 1.3K | 23.9% | 2 |
| May 2026 | Cider brands | 1.1K | 19.8% | 2 |
| Jun 2026 | Cider brands | 1K | 22.7% | 2 |
| Jul 2026 | Cider brands | 1.1K | 22.4% | 2 |
| Aug 2026 | Cider brands | 1.2K | 21.3% | 3 |
| Sep 2026 | Cider brands | — | — | — |

## How is Somersby measured?

Brandwave collects information about searches that people make online using Somersby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cider somersby blackberry”
- “cider somersby pear”
- “somersby”
- “somersby apple cider”
- “somersby blackberry”
- “somersby cider”
- “somersby near me”
- “somersby nz”
- “somersby online”

## Which cider brands compete with Somersby?

- [Monteith's](/demand/nz/brands/monteiths): Head-to-head: /demand/nz/compare/monteiths-vs-somersby
- [Zeffer](/demand/nz/brands/zeffer): Head-to-head: /demand/nz/compare/somersby-vs-zeffer
- [Rekorderlig](/demand/nz/brands/rekorderlig): Head-to-head: /demand/nz/compare/rekorderlig-vs-somersby
- [Old Mout](/demand/nz/brands/old-mout): Head-to-head: /demand/nz/compare/old-mout-vs-somersby

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Somersby: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/somersby

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/somersby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.