---
title: "Solo: search popularity and Share of Search in New Zealand"
description: "Solo is accounting software used by New Zealand businesses and sole traders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/solo"
publisher: "Brandwave"
---

# Solo: search popularity and Share of Search in New Zealand

Solo is accounting software used by New Zealand businesses and sole traders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Solo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among small business accounting software**: 0.11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Small business accounting software | 5 | 0.11% | 220 |

- [Small business accounting software](/demand/nz/categories/accounting-software)

## How has branded search demand for Solo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Solo in New Zealand fell from 280 to 220.
- Across the 11 months ending August 2026, Solo’s estimated Share of Search among small business accounting software in New Zealand held steady, from 0.14% to 0.11%.

## How did search popularity change for New Zealand small business accounting software in August 2026?

- In August 2026, Xero gained estimated Share of Search among small business accounting software in New Zealand, from 81.1% to 82.6%.
- In August 2026, Hnry lost estimated Share of Search among small business accounting software in New Zealand, from 9% to 7.5%.
- Estimated monthly branded searches for Solo in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.
- Estimated monthly branded searches for Reckon in New Zealand fell 20.1% over 11 measured months, from 1.4K to 1.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Small business accounting software | 280 | 0.14% | 5 |
| Nov 2025 | Small business accounting software | 230 | 0.13% | 5 |
| Dec 2025 | Small business accounting software | 190 | 0.14% | 5 |
| Jan 2026 | Small business accounting software | 240 | 0.17% | 5 |
| Feb 2026 | Small business accounting software | 270 | 0.16% | 5 |
| Mar 2026 | Small business accounting software | 330 | 0.16% | 5 |
| Apr 2026 | Small business accounting software | 350 | 0.2% | 5 |
| May 2026 | Small business accounting software | 270 | 0.13% | 5 |
| Jun 2026 | Small business accounting software | 270 | 0.13% | 5 |
| Jul 2026 | Small business accounting software | 230 | 0.14% | 5 |
| Aug 2026 | Small business accounting software | 220 | 0.11% | 5 |
| Sep 2026 | Small business accounting software | — | — | — |

## How is Solo measured?

Brandwave collects information about searches that people make online using Solo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “solo accounting”
- “solo app”
- “solo pricing”
- “solo software”

## Which small business accounting software compete with Solo?

- [Xero](/demand/nz/brands/xero): Head-to-head: /demand/nz/compare/solo-vs-xero
- [MYOB](/demand/nz/brands/myob): Head-to-head: /demand/nz/compare/myob-vs-solo
- [Hnry](/demand/nz/brands/hnry): Head-to-head: /demand/nz/compare/hnry-vs-solo
- [Reckon](/demand/nz/brands/reckon): Head-to-head: /demand/nz/compare/reckon-vs-solo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Solo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/solo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/solo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.