--- title: "Sofitel Wellington: search popularity and Share of Search in New Zealand" description: "Sofitel Wellington is a hotel in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sofitel-wellington" publisher: "Brandwave" --- # Sofitel Wellington: search popularity and Share of Search in New Zealand Sofitel Wellington is a hotel in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sofitel Wellington - **Owned by**: Accor - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among wellington hotels**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington hotels | 6 | 9.5% | 4.9K | - [Wellington hotels](/demand/nz/categories/nz-wellington-hotels) ## How has branded search demand for Sofitel Wellington changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sofitel Wellington in New Zealand fell from 6.1K to 4.9K. - Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand decreased from 11.9% to 9.5%. - Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 15.8% in December 2025 and was lowest at 9.5% in August 2026. - Across the 11 months ending August 2026, Sofitel Wellington fell from 5th to 6th among wellington hotels in New Zealand. ## How did search popularity change for New Zealand wellington hotels in August 2026? - Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026. - Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026. - Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026. - Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wellington hotels | 6.1K | 11.9% | 5 | | Nov 2025 | Wellington hotels | 7.2K | 14.4% | 4 | | Dec 2025 | Wellington hotels | 7.2K | 15.8% | 3 | | Jan 2026 | Wellington hotels | 7.1K | 12.9% | 5 | | Feb 2026 | Wellington hotels | 7.2K | 12.4% | 5 | | Mar 2026 | Wellington hotels | 7.1K | 12% | 6 | | Apr 2026 | Wellington hotels | 5.9K | 11.6% | 6 | | May 2026 | Wellington hotels | 6K | 12.8% | 6 | | Jun 2026 | Wellington hotels | 6K | 12% | 5 | | Jul 2026 | Wellington hotels | 4.9K | 9.5% | 6 | | Aug 2026 | Wellington hotels | 4.9K | 9.5% | 6 | | Sep 2026 | Wellington hotels | — | — | — | ## How is Sofitel Wellington measured? Brandwave collects information about searches that people make online using Sofitel Wellington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jardin grill sofitel wellington” - “sofitel wellington” - “sofitel wellington bolton street wellington central wellington” - “sofitel wellington hotel” - “sofitel wellington restaurant” - “sofitel wellington review” - “sofitelwellington” ## Which wellington hotels compete with Sofitel Wellington? - [Rydges Wellington](/demand/nz/brands/rydges-wellington): Head-to-head: /demand/nz/compare/rydges-wellington-vs-sofitel-wellington - [InterContinental Wellington](/demand/nz/brands/intercontinental-wellington): Head-to-head: /demand/nz/compare/intercontinental-wellington-vs-sofitel-wellington - [QT Wellington](/demand/nz/brands/qt-wellington): Head-to-head: /demand/nz/compare/qt-wellington-vs-sofitel-wellington - [Naumi Hotel Wellington](/demand/nz/brands/naumi-hotel-wellington): Head-to-head: /demand/nz/compare/naumi-hotel-wellington-vs-sofitel-wellington - [Bolton Hotel](/demand/nz/brands/bolton-hotel): Head-to-head: /demand/nz/compare/bolton-hotel-vs-sofitel-wellington ## Who owns Sofitel Wellington? Sofitel Wellington is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, Pullman Rotorua, Sofitel Auckland Viaduct Harbour and Sofitel Queenstown, owned by the same company, in New Zealand. - [Accor](/demand/nz/companies/accor): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sofitel Wellington? Sofitel Wellington is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, Pullman Rotorua, Sofitel Auckland Viaduct Harbour and Sofitel Queenstown, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Sofitel Wellington: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sofitel-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sofitel-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.