--- title: "Sofitel Queenstown: search popularity and Share of Search in New Zealand" description: "Sofitel Queenstown is a hotel in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sofitel-queenstown" publisher: "Brandwave" --- # Sofitel Queenstown: search popularity and Share of Search in New Zealand Sofitel Queenstown is a hotel in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sofitel Queenstown - **Owned by**: Accor - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among queenstown hotels**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Queenstown hotels | 8 | 6.3% | 4K | - [Queenstown hotels](/demand/nz/categories/nz-queenstown-hotels) ## How has branded search demand for Sofitel Queenstown changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sofitel Queenstown in New Zealand rose from 3.9K to 4K. - Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand decreased from 7.1% to 6.3%. - Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand peaked at 8.3% in May 2026 and was lowest at 6% in December 2025. ## How did search popularity change for New Zealand queenstown hotels in August 2026? - In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%. - In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%. - In August 2026, Eichardt's Private Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 11.4% to 8.4%. - In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%. - In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%. - In August 2026, The Rees Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 10.2% to 9.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Queenstown hotels | 3.9K | 7.1% | 8 | | Nov 2025 | Queenstown hotels | 4.4K | 6.9% | 8 | | Dec 2025 | Queenstown hotels | 4K | 6% | 8 | | Jan 2026 | Queenstown hotels | 4.3K | 6.2% | 8 | | Feb 2026 | Queenstown hotels | 4K | 6.4% | 8 | | Mar 2026 | Queenstown hotels | 4.3K | 7.3% | 8 | | Apr 2026 | Queenstown hotels | 4.9K | 8% | 7 | | May 2026 | Queenstown hotels | 4.9K | 8.3% | 6 | | Jun 2026 | Queenstown hotels | 4.3K | 7.8% | 7 | | Jul 2026 | Queenstown hotels | 4.8K | 7.6% | 8 | | Aug 2026 | Queenstown hotels | 4K | 6.3% | 8 | | Sep 2026 | Queenstown hotels | — | — | — | ## How is Sofitel Queenstown measured? Brandwave collects information about searches that people make online using Sofitel Queenstown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sofitel queenstown” - “sofitel queenstown hotel & spa” - “sofitel queenstown reviews” - “sofitelqueenstown” ## Which queenstown hotels compete with Sofitel Queenstown? - [Hilton Queenstown Resort & Spa](/demand/nz/brands/hilton-queenstown-resort-and-spa) - [QT Queenstown](/demand/nz/brands/qt-queenstown) - [Novotel Queenstown Lakeside](/demand/nz/brands/novotel-queenstown-lakeside): Head-to-head: /demand/nz/compare/novotel-queenstown-lakeside-vs-sofitel-queenstown - [Millbrook Resort](/demand/nz/brands/millbrook-resort): Head-to-head: /demand/nz/compare/millbrook-resort-vs-sofitel-queenstown - [The Rees Hotel](/demand/nz/brands/the-rees-hotel): Head-to-head: /demand/nz/compare/sofitel-queenstown-vs-the-rees-hotel - [Kamana Lakehouse](/demand/nz/brands/kamana-lakehouse): Head-to-head: /demand/nz/compare/kamana-lakehouse-vs-sofitel-queenstown - [Eichardt's Private Hotel](/demand/nz/brands/eichardts-private-hotel): Head-to-head: /demand/nz/compare/eichardts-private-hotel-vs-sofitel-queenstown ## Who owns Sofitel Queenstown? Sofitel Queenstown is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, Pullman Rotorua, Sofitel Auckland Viaduct Harbour and Sofitel Wellington, owned by the same company, in New Zealand. - [Accor](/demand/nz/companies/accor): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sofitel Queenstown? Sofitel Queenstown is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, Pullman Rotorua, Sofitel Auckland Viaduct Harbour and Sofitel Wellington, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Sofitel Queenstown: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sofitel-queenstown This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sofitel-queenstown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.