--- title: "Sofitel Auckland Viaduct Harbour: search popularity and Share of Search in New Zealand" description: "Sofitel Auckland Viaduct Harbour is a hotel in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sofitel-auckland-viaduct-harbour" publisher: "Brandwave" --- # Sofitel Auckland Viaduct Harbour: search popularity and Share of Search in New Zealand Sofitel Auckland Viaduct Harbour is a hotel in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sofitel Auckland Viaduct Harbour - **Owned by**: Accor - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland hotels**: 9.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland hotels | 6 | 9.6% | 15.3K | - [Auckland hotels](/demand/nz/categories/nz-auckland-hotels) ## How has branded search demand for Sofitel Auckland Viaduct Harbour changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sofitel Auckland Viaduct Harbour in New Zealand rose from 12.1K to 15.3K. - Across the 11 months ending August 2026, Sofitel Auckland Viaduct Harbour’s estimated Share of Search among auckland hotels in New Zealand increased from 7.9% to 9.6%. - Across the 11 months ending August 2026, Sofitel Auckland Viaduct Harbour’s estimated Share of Search among auckland hotels in New Zealand peaked at 10.6% in February 2026 and was lowest at 7.7% in November 2025. ## How did search popularity change for New Zealand auckland hotels in August 2026? - In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%. - In August 2026, Sofitel Auckland Viaduct Harbour gained estimated Share of Search among auckland hotels in New Zealand, from 8.2% to 9.6%. - In August 2026, Hotel Britomart gained estimated Share of Search among auckland hotels in New Zealand, from 10.2% to 10.7%. - In August 2026, Pullman Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 16.6% to 14.9%. - In August 2026, Cordis Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 35.3% to 34%. - In August 2026, Novotel Auckland Airport lost estimated Share of Search among auckland hotels in New Zealand, from 11.9% to 11.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland hotels | 12.1K | 7.9% | 6 | | Nov 2025 | Auckland hotels | 12.1K | 7.7% | 6 | | Dec 2025 | Auckland hotels | 12.1K | 8.5% | 6 | | Jan 2026 | Auckland hotels | 12.1K | 7.8% | 6 | | Feb 2026 | Auckland hotels | 15K | 10.6% | 6 | | Mar 2026 | Auckland hotels | 13K | 8.2% | 6 | | Apr 2026 | Auckland hotels | 12.6K | 8.9% | 6 | | May 2026 | Auckland hotels | 12.7K | 8.8% | 6 | | Jun 2026 | Auckland hotels | 10.4K | 7.8% | 6 | | Jul 2026 | Auckland hotels | 12.6K | 8.2% | 6 | | Aug 2026 | Auckland hotels | 15.3K | 9.6% | 6 | | Sep 2026 | Auckland hotels | — | — | — | ## How is Sofitel Auckland Viaduct Harbour measured? Brandwave collects information about searches that people make online using Sofitel Auckland Viaduct Harbour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sofitel auckland” - “sofitel auckland viaduct harbour viaduct harbour avenue auckland cbd auckland” ## Which auckland hotels compete with Sofitel Auckland Viaduct Harbour? - [Cordis Auckland](/demand/nz/brands/cordis-auckland) - [Park Hyatt Auckland](/demand/nz/brands/park-hyatt-auckland) - [Pullman Auckland](/demand/nz/brands/pullman-auckland): Head-to-head: /demand/nz/compare/pullman-auckland-vs-sofitel-auckland-viaduct-harbour - [Novotel Auckland Airport](/demand/nz/brands/novotel-auckland-airport): Head-to-head: /demand/nz/compare/novotel-auckland-airport-vs-sofitel-auckland-viaduct-harbour - [Hotel Britomart](/demand/nz/brands/hotel-britomart): Head-to-head: /demand/nz/compare/hotel-britomart-vs-sofitel-auckland-viaduct-harbour - [M Social Auckland](/demand/nz/brands/m-social-auckland): Head-to-head: /demand/nz/compare/m-social-auckland-vs-sofitel-auckland-viaduct-harbour - [SkyCity Grand Hotel](/demand/nz/brands/skycity-grand-hotel): Head-to-head: /demand/nz/compare/skycity-grand-hotel-vs-sofitel-auckland-viaduct-harbour ## Who owns Sofitel Auckland Viaduct Harbour? Sofitel Auckland Viaduct Harbour is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, Pullman Rotorua, Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand. - [Accor](/demand/nz/companies/accor): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sofitel Auckland Viaduct Harbour? Sofitel Auckland Viaduct Harbour is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Auckland, Pullman Rotorua, Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Sofitel Auckland Viaduct Harbour: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sofitel-auckland-viaduct-harbour This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sofitel-auckland-viaduct-harbour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.