--- title: "SocialPilot: search popularity in New Zealand" description: "Social media publishing and analytics for teams and agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/socialpilot" publisher: "Brandwave" --- # SocialPilot: search popularity in New Zealand Social media publishing and analytics for teams and agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SocialPilot - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among social media management tools**: 0.57% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Social media management tools | 9 | 0.57% | 70 | | Social media analytics platforms | 6 | 1.9% | 70 | - [Social media management tools](/demand/nz/categories/nz-social-media-management-tools) - [Social media analytics platforms](/demand/nz/categories/nz-social-media-analytics-platforms) ## Top social media management tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SocialPilot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hootsuite | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Metricool | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sprout Social | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Later | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Agorapulse | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Planable | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Meta Business Suite | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Sendible | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Loomly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media management tools - Asked ChatGPT "Which social media management tool should I use in New Zealand?": 1. Buffer, 2. Hootsuite, 3. Later, 4. Metricool - Asked ChatGPT "What are the best social media management tools in New Zealand?": 1. Buffer, 2. Later, 3. Hootsuite, 4. Sprout Social, 5. Agorapulse, 6. Metricool, 7. Planable, 8. Meta Business Suite - Asked ChatGPT "What's the best social media management tool in New Zealand for a small marketing team?": 1. Buffer, 2. Metricool, 3. Planable, 4. Meta Business Suite, 5. Hootsuite - Searched Google, AI Overview "best social media management tool": 1. Buffer, 2. Hootsuite, 3. Sprout Social, 4. Agorapulse, 5. Metricool, 6. Sendible - Searched Google, AI Overview "social media scheduling tools": 1. Buffer, 2. Hootsuite, 3. Sprout Social, 4. Metricool, 5. Later Not named in any answer: Loomly and SocialPilot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for SocialPilot changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SocialPilot in New Zealand fell from 80 to 70. - Across the 12 months ending September 2026, SocialPilot’s share of searches among social media management tools in New Zealand held steady, from 0.82% to 0.57%. - Across the 12 months ending September 2026, SocialPilot’s share of searches among social media analytics platforms in New Zealand peaked at 2.7% in February 2026 and was lowest at 1.4% in August 2026. - Across the 12 months ending September 2026, SocialPilot fell from 5th to 6th among social media analytics platforms in New Zealand. ## How did search popularity change for New Zealand social media management tools in September 2026? - In September 2026, Meta Business Suite gained share of searches among social media management tools in New Zealand, from 63.2% to 65.6%. - In September 2026, Buffer lost share of searches among social media management tools in New Zealand, from 15.3% to 13.4%. - Metricool’s share of searches among social media management tools in New Zealand has gained ground for 3 months in a row, from 8.3% to 10.6% in September 2026. - Loomly’s share of searches among social media management tools in New Zealand has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026. - In September 2026, Hootsuite rose from 5th to 4th among social media management tools in New Zealand. - In September 2026, Later fell from 7th to 8th among social media management tools in New Zealand. ## How did search popularity change for New Zealand social media analytics platforms in September 2026? - In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches. - In September 2026, Metricool gained share of searches among social media analytics platforms in New Zealand, from 30.9% to 34.5%. - In September 2026, Buffer lost share of searches among social media analytics platforms in New Zealand, from 45.1% to 42.4%. - In September 2026, Rival IQ lost share of searches among social media analytics platforms in New Zealand, from 4% to 2.9%. - In September 2026, Sprout Social lost share of searches among social media analytics platforms in New Zealand, from 9.3% to 8.5%. - Estimated monthly branded searches for Iconosquare in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social media management tools | 80 | 0.82% | 9 | | Nov 2025 | Social media management tools | 60 | 0.61% | 10 | | Dec 2025 | Social media management tools | 60 | 0.81% | 9 | | Jan 2026 | Social media management tools | 70 | 0.76% | 9 | | Feb 2026 | Social media management tools | 90 | 0.98% | 9 | | Mar 2026 | Social media management tools | 100 | 0.91% | 9 | | Apr 2026 | Social media management tools | 60 | 0.57% | 9 | | May 2026 | Social media management tools | 60 | 0.55% | 9 | | Jun 2026 | Social media management tools | 70 | 0.57% | 9 | | Jul 2026 | Social media management tools | 60 | 0.49% | 9 | | Aug 2026 | Social media management tools | 60 | 0.47% | 9 | | Sep 2026 | Social media management tools | 70 | 0.57% | 9 | | Oct 2025 | Social media analytics platforms | 80 | 2.1% | 5 | | Nov 2025 | Social media analytics platforms | 60 | 1.5% | 5 | | Dec 2025 | Social media analytics platforms | 60 | 2.4% | 5 | | Jan 2026 | Social media analytics platforms | 70 | 2.2% | 5 | | Feb 2026 | Social media analytics platforms | 90 | 2.7% | 6 | | Mar 2026 | Social media analytics platforms | 100 | 2.7% | 5 | | Apr 2026 | Social media analytics platforms | 60 | 1.8% | 6 | | May 2026 | Social media analytics platforms | 60 | 1.6% | 6 | | Jun 2026 | Social media analytics platforms | 70 | 2% | 5 | | Jul 2026 | Social media analytics platforms | 60 | 1.7% | 5 | | Aug 2026 | Social media analytics platforms | 60 | 1.4% | 6 | | Sep 2026 | Social media analytics platforms | 70 | 1.9% | 6 | ## How are SocialPilot’s branded searches counted? Brandwave collects information about searches that people make online using SocialPilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “social pilot” - “socialpilot” ## Which social media management tools compete with SocialPilot? - [Meta Business Suite](/demand/nz/brands/meta-business-suite) - [Buffer](/demand/nz/brands/buffer) - [Metricool](/demand/nz/brands/metricool) - [Hootsuite](/demand/nz/brands/hootsuite) - [Sprout Social](/demand/nz/brands/sprout-social) - [Planable](/demand/nz/brands/planable): Head-to-head: /demand/nz/compare/planable-vs-socialpilot - [Loomly](/demand/nz/brands/loomly): Head-to-head: /demand/nz/compare/loomly-vs-socialpilot - [Later](/demand/nz/brands/later): Head-to-head: /demand/nz/compare/later-vs-socialpilot - [Agorapulse](/demand/nz/brands/agorapulse): Head-to-head: /demand/nz/compare/agorapulse-vs-socialpilot - [Sendible](/demand/nz/brands/sendible): Head-to-head: /demand/nz/compare/sendible-vs-socialpilot ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SocialPilot: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/socialpilot This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/socialpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.