---
title: "Social Kitchen: search popularity and Share of Search in New Zealand"
description: "Social Kitchen is a restaurant in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/social-kitchen"
publisher: "Brandwave"
---

# Social Kitchen: search popularity and Share of Search in New Zealand

Social Kitchen is a restaurant in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Social Kitchen
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among new plymouth destination restaurants**: 51.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| New Plymouth destination restaurants | 1 | 51.9% | 3.6K |

- [New Plymouth destination restaurants](/demand/nz/categories/nz-new-plymouth-restaurants)

## How has branded search demand for Social Kitchen changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Social Kitchen in New Zealand fell from 4K to 3.6K.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand decreased from 54% to 51.9%.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 61.3% in March 2026 and was lowest at 51.9% in August 2026.

## How did search popularity change for New Zealand new plymouth destination restaurants in August 2026?

- In August 2026, Monica's Eatery gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 21.7% to 23.3%.
- In August 2026, Arborio gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 12.7% to 14%.
- In August 2026, Gusto gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 10.1% to 10.8%.
- In August 2026, Social Kitchen lost estimated Share of Search among new plymouth destination restaurants in New Zealand, from 55.4% to 51.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New Plymouth destination restaurants | 4K | 54% | 1 |
| Nov 2025 | New Plymouth destination restaurants | 4.9K | 58% | 1 |
| Dec 2025 | New Plymouth destination restaurants | 5.7K | 55.1% | 1 |
| Jan 2026 | New Plymouth destination restaurants | 6.4K | 58.2% | 1 |
| Feb 2026 | New Plymouth destination restaurants | 4.9K | 59.3% | 1 |
| Mar 2026 | New Plymouth destination restaurants | 4.9K | 61.3% | 1 |
| Apr 2026 | New Plymouth destination restaurants | 4.9K | 59.2% | 1 |
| May 2026 | New Plymouth destination restaurants | 4.1K | 56.9% | 1 |
| Jun 2026 | New Plymouth destination restaurants | 3.4K | 58.7% | 1 |
| Jul 2026 | New Plymouth destination restaurants | 4.9K | 55.4% | 1 |
| Aug 2026 | New Plymouth destination restaurants | 3.6K | 51.9% | 1 |
| Sep 2026 | New Plymouth destination restaurants | — | — | — |

## How is Social Kitchen measured?

Brandwave collects information about searches that people make online using Social Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “social kitchen menu”
- “social kitchen menu new plymouth”
- “social kitchen new plymouth”
- “social kitchen restaurant”
- “social kitchen restaurant new plymouth”
- “social kitchen taranaki”
- “the social kitchen new plymouth”

## Which new plymouth destination restaurants compete with Social Kitchen?

- [Monica's Eatery](/demand/nz/brands/monicas-eatery): Head-to-head: /demand/nz/compare/monicas-eatery-vs-social-kitchen
- [Arborio](/demand/nz/brands/arborio): Head-to-head: /demand/nz/compare/arborio-vs-social-kitchen
- [Gusto](/demand/nz/brands/gusto-nz): Head-to-head: /demand/nz/compare/gusto-nz-vs-social-kitchen

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Social Kitchen: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/social-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/social-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.