--- title: "SoapUI: search popularity in New Zealand" description: "SoapUI provides tools and services to test and debug application programming interfaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/soapui" publisher: "Brandwave" --- # SoapUI: search popularity in New Zealand SoapUI provides tools and services to test and debug application programming interfaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SoapUI - **Owned by**: SmartBear - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among API testing tools**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | API testing tools | 3 | 2.2% | 70 | - [API testing tools](/demand/nz/categories/nz-api-testing-tools) ## Top API testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SoapUI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SoapUI is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Postman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bruno | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Insomnia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SoapUI | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Hoppscotch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about API testing tools - Asked ChatGPT "Which API testing tool should I use in New Zealand?": 1. Postman, 2. Bruno, 3. Insomnia - Asked ChatGPT "What are the best API testing tools in New Zealand?": 1. Postman, 2. Bruno, 3. Insomnia, 4. SoapUI, 5. Hoppscotch - Asked ChatGPT "What's the best API testing tool in New Zealand for API debugging?": 1. Postman, 2. Bruno, 3. Insomnia, 4. Hoppscotch - Searched Google, AI Overview "best api testing tool": 1. Postman, 2. Bruno, 3. Insomnia - Searched Google, AI Overview "api testing software": 1. Postman, 2. SoapUI, 3. Bruno, 4. Hoppscotch Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for SoapUI changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SoapUI in New Zealand fell from 110 to 70. - Across the 12 months ending September 2026, SoapUI’s share of searches among API testing tools in New Zealand peaked at 3.1% in July 2026 and was lowest at 2% in April 2026. ## How did search popularity change for New Zealand API testing tools in September 2026? - In September 2026, Hoppscotch gained share of searches among API testing tools in New Zealand, from 37.8% to 41.5%. - In September 2026, Postman lost share of searches among API testing tools in New Zealand, from 59.1% to 54.4%. - Estimated monthly branded searches for Bruno in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. - Estimated monthly branded searches for SoapUI in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026. - Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | API testing tools | 110 | 2.5% | 3 | | Nov 2025 | API testing tools | 90 | 2.2% | 3 | | Dec 2025 | API testing tools | 70 | 2.1% | 3 | | Jan 2026 | API testing tools | 70 | 2.4% | 3 | | Feb 2026 | API testing tools | 90 | 2.8% | 3 | | Mar 2026 | API testing tools | 90 | 2.2% | 3 | | Apr 2026 | API testing tools | 70 | 2% | 4 | | May 2026 | API testing tools | 110 | 2.8% | 3 | | Jun 2026 | API testing tools | 90 | 2.8% | 3 | | Jul 2026 | API testing tools | 90 | 3.1% | 3 | | Aug 2026 | API testing tools | 70 | 2% | 3 | | Sep 2026 | API testing tools | 70 | 2.2% | 3 | ## How are SoapUI’s branded searches counted? Brandwave collects information about searches that people make online using SoapUI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “soapui” ## Which API testing tools compete with SoapUI? - [Postman](/demand/nz/brands/postman): Head-to-head: /demand/nz/compare/postman-vs-soapui - [Hoppscotch](/demand/nz/brands/hoppscotch): Head-to-head: /demand/nz/compare/hoppscotch-vs-soapui - [Insomnia](/demand/nz/brands/insomnia-api): Head-to-head: /demand/nz/compare/insomnia-api-vs-soapui - [Bruno](/demand/nz/brands/bruno-api): Head-to-head: /demand/nz/compare/bruno-api-vs-soapui ## Who owns SoapUI? SoapUI is owned by SmartBear. Brandwave also tracks Bugsnag and Zephyr, owned by the same company, in New Zealand. - [SmartBear](/demand/nz/companies/smartbear): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns SoapUI? SoapUI is owned by SmartBear. Brandwave also tracks Bugsnag and Zephyr, owned by the same company, in New Zealand. ## Cite this page Brandwave. "SoapUI: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/soapui This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/soapui. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.