--- title: "So Good: search popularity and Share of Search in New Zealand" description: "So Good makes plant-based milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/so-good" publisher: "Brandwave" --- # So Good: search popularity and Share of Search in New Zealand So Good makes plant-based milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: So Good - **Owned by**: Sanitarium - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among plant milk brands**: 21.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plant milk brands | 4 | 21.8% | 1.6K | - [Plant milk brands](/demand/nz/categories/nz-plant-milk-brands) ## How has branded search demand for So Good changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for So Good in New Zealand rose from 1.1K to 1.6K. - Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand increased from 21% to 21.8%. - Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand peaked at 24.5% in January 2026 and was lowest at 18.8% in May 2026. - Across the 11 months ending August 2026, So Good fell from 2nd to 4th among plant milk brands in New Zealand. ## How did search popularity change for New Zealand plant milk brands in August 2026? - In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%. - In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%. - In August 2026, Vitasoy lost estimated Share of Search among plant milk brands in New Zealand, from 23.1% to 22.1%. - In August 2026, Alpro lost estimated Share of Search among plant milk brands in New Zealand, from 5.9% to 5.4%. - Califia Farms’ estimated Share of Search among plant milk brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026. - Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Plant milk brands | 1.1K | 21% | 2 | | Nov 2025 | Plant milk brands | 1K | 19.5% | 2 | | Dec 2025 | Plant milk brands | 940 | 21.3% | 2 | | Jan 2026 | Plant milk brands | 1.4K | 24.5% | 2 | | Feb 2026 | Plant milk brands | 1.2K | 21.6% | 3 | | Mar 2026 | Plant milk brands | 1.4K | 22.5% | 2 | | Apr 2026 | Plant milk brands | 1.3K | 21.2% | 3 | | May 2026 | Plant milk brands | 1.4K | 18.8% | 4 | | Jun 2026 | Plant milk brands | 1.5K | 21.4% | 2 | | Jul 2026 | Plant milk brands | 1.6K | 20.8% | 4 | | Aug 2026 | Plant milk brands | 1.6K | 21.8% | 4 | | Sep 2026 | Plant milk brands | — | — | — | ## How is So Good measured? Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oat milk so good” - “so good almond milk” - “so good barista almond milk” - “so good barista oat milk” - “so good coconut almond milk” - “so good high protein almond milk” - “so good milk” - “so good oat milk” - “so good soy milk” - “so good unsweetened almond milk” ## Which plant milk brands compete with So Good? - [Oatly](/demand/nz/brands/oatly): Head-to-head: /demand/nz/compare/oatly-vs-so-good - [Boring Oat Milk](/demand/nz/brands/boring-oat-milk): Head-to-head: /demand/nz/compare/boring-oat-milk-vs-so-good - [Vitasoy](/demand/nz/brands/vitasoy): Head-to-head: /demand/nz/compare/so-good-vs-vitasoy - [Alpro](/demand/nz/brands/alpro): Head-to-head: /demand/nz/compare/alpro-vs-so-good - [Califia Farms](/demand/nz/brands/califia-farms): Head-to-head: /demand/nz/compare/califia-farms-vs-so-good ## Who owns So Good? So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix and Marmite, owned by the same company, in New Zealand. - [Sanitarium](/demand/nz/companies/sanitarium): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns So Good? So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix and Marmite, owned by the same company, in New Zealand. ## Cite this page Brandwave. "So Good: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/so-good This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.