---
title: "SO Fitness: search popularity and Share of Search in New Zealand"
description: "SO Fitness provides Pilates classes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/so-fitness"
publisher: "Brandwave"
---

# SO Fitness: search popularity and Share of Search in New Zealand

SO Fitness provides Pilates classes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SO Fitness
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland pilates studios**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland Pilates studios | 2 | 7% | 1.6K |

- [Auckland Pilates studios](/demand/nz/categories/nz-auckland-pilates-studios)

## How has branded search demand for SO Fitness changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SO Fitness in New Zealand fell from 1.7K to 1.6K.
- Across the 11 months ending August 2026, SO Fitness’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 7.9% in February 2026 and was lowest at 5.9% in December 2025.

## How did search popularity change for New Zealand auckland pilates studios in August 2026?

- In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.
- KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand has lost ground for 3 months in a row, from 4.7% to 2.9% in August 2026.
- Estimated monthly branded searches for Peak Pilates & Physiotherapy in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
- Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.
- Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland Pilates studios | 1.7K | 6.5% | 2 |
| Nov 2025 | Auckland Pilates studios | 1.6K | 6.7% | 2 |
| Dec 2025 | Auckland Pilates studios | 1.3K | 5.9% | 2 |
| Jan 2026 | Auckland Pilates studios | 1.9K | 7.1% | 2 |
| Feb 2026 | Auckland Pilates studios | 2K | 7.9% | 2 |
| Mar 2026 | Auckland Pilates studios | 1.9K | 7.6% | 2 |
| Apr 2026 | Auckland Pilates studios | 1.6K | 6.3% | 2 |
| May 2026 | Auckland Pilates studios | 1.6K | 6.3% | 2 |
| Jun 2026 | Auckland Pilates studios | 1.7K | 7% | 2 |
| Jul 2026 | Auckland Pilates studios | 1.6K | 7.3% | 2 |
| Aug 2026 | Auckland Pilates studios | 1.6K | 7% | 2 |
| Sep 2026 | Auckland Pilates studios | — | — | — |

## How is SO Fitness measured?

Brandwave collects information about searches that people make online using SO Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “so fitness”
- “so fitness auckland”
- “so fitness nz”
- “so fitness pilates”
- “sofitness”

## Which auckland pilates studios compete with SO Fitness?

- [Reform Fitness](/demand/nz/brands/reform-fitness): Head-to-head: /demand/nz/compare/reform-fitness-vs-so-fitness
- [Aligne Studio](/demand/nz/brands/aligne-studio): Head-to-head: /demand/nz/compare/aligne-studio-vs-so-fitness
- [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/kx-pilates-vs-so-fitness
- [Always Pilates](/demand/nz/brands/always-pilates): Head-to-head: /demand/nz/compare/always-pilates-vs-so-fitness
- [Studio Pilates International](/demand/nz/brands/studio-pilates-international): Head-to-head: /demand/nz/compare/so-fitness-vs-studio-pilates-international
- [Peak Pilates & Physiotherapy](/demand/nz/brands/peak-pilates-and-physiotherapy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SO Fitness: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/so-fitness

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/so-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.