--- title: "Snow Peak: search popularity in New Zealand" description: "Snow Peak makes camping cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/snow-peak" publisher: "Brandwave" --- # Snow Peak: search popularity in New Zealand Snow Peak makes camping cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Snow Peak - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among camping cookware brands**: 31.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camping cookware brands | 2 | 31.7% | 390 | - [Camping cookware brands](/demand/nz/categories/nz-camping-cookware-brands) ## Top camping cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Snow Peak was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Snow Peak is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sea to Summit | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | MSR | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | GSI Outdoors | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Stanley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Snow Peak | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about camping cookware brands - Asked ChatGPT "Which camping cookware brand should I buy in New Zealand?": 1. Sea to Summit, 2. GSI Outdoors, 3. MSR, 4. Stanley - Asked ChatGPT "What are the best camping cookware brands in New Zealand?": 1. Sea to Summit, 2. MSR, 3. GSI Outdoors, 4. Stanley, 5. Snow Peak - Asked ChatGPT "What's the best camping cookware brand in New Zealand for lightweight meals?": 1. MSR, 2. Sea to Summit - Searched Google, AI Overview "camping pots nz": 1. MSR Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Snow Peak changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Snow Peak in New Zealand held steady, from 400 to 390. - Across the 12 months ending September 2026, Snow Peak’s share of searches among camping cookware brands in New Zealand increased from 28.2% to 31.7%. - Across the 12 months ending September 2026, Snow Peak’s share of searches among camping cookware brands in New Zealand peaked at 31.7% in September 2026 and was lowest at 22.8% in February 2026. ## How did search popularity change for New Zealand camping cookware brands in September 2026? - In September 2026, Snow Peak gained share of searches among camping cookware brands in New Zealand, from 28.2% to 31.7%. - In September 2026, Sea to Summit lost share of searches among camping cookware brands in New Zealand, from 61.5% to 58.5%. - GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026. - Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camping cookware brands | 400 | 28.2% | 2 | | Nov 2025 | Camping cookware brands | 400 | 25.8% | 2 | | Dec 2025 | Camping cookware brands | 490 | 29.3% | 2 | | Jan 2026 | Camping cookware brands | 490 | 29.2% | 2 | | Feb 2026 | Camping cookware brands | 330 | 22.8% | 2 | | Mar 2026 | Camping cookware brands | 400 | 25.8% | 2 | | Apr 2026 | Camping cookware brands | 400 | 27.8% | 2 | | May 2026 | Camping cookware brands | 400 | 28.8% | 2 | | Jun 2026 | Camping cookware brands | 270 | 24.5% | 2 | | Jul 2026 | Camping cookware brands | 330 | 28.7% | 2 | | Aug 2026 | Camping cookware brands | 330 | 28.2% | 2 | | Sep 2026 | Camping cookware brands | 390 | 31.7% | 2 | ## How are Snow Peak’s branded searches counted? Brandwave collects information about searches that people make online using Snow Peak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “snow peak” - “snow peak camping” ## Which camping cookware brands compete with Snow Peak? - [Sea to Summit](/demand/nz/brands/sea-to-summit): Head-to-head: /demand/nz/compare/sea-to-summit-vs-snow-peak - [MSR](/demand/nz/brands/msr): Head-to-head: /demand/nz/compare/msr-vs-snow-peak - [Stanley](/demand/nz/brands/stanley): Head-to-head: /demand/nz/compare/snow-peak-vs-stanley - [GSI Outdoors](/demand/nz/brands/gsi-outdoors): Head-to-head: /demand/nz/compare/gsi-outdoors-vs-snow-peak ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Snow Peak: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/snow-peak This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/snow-peak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.