--- title: "Snooza: search popularity in New Zealand" description: "Snooza makes dog beds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/snooza" publisher: "Brandwave" --- # Snooza: search popularity in New Zealand Snooza makes dog beds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Snooza - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among dog bed brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog bed brands | 6 | 1.2% | 20 | - [Dog bed brands](/demand/nz/categories/nz-dog-bed-brands) ## Top dog bed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Snooza was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Snooza is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Brooklyn | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Snooza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kazoo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | EzyDog | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog bed brands - Asked ChatGPT "Which dog bed brand should I buy in New Zealand?": 1. Snooza, 2. Kazoo, 3. EzyDog - Asked ChatGPT "What are the best dog bed brands in New Zealand?": 1. The Brooklyn, 2. Snooza, 3. EzyDog, 4. Kazoo - Asked ChatGPT "What's the best dog bed brand in New Zealand for a comfortable sleeper?": 1. The Brooklyn, 2. Snooza - Searched Google, AI Overview "orthopedic dog bed": named none of the brands we track - Searched Google, AI Overview "dog beds nz": 1. The Brooklyn, 2. Kazoo Not named in any answer: KONG and Wild One. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Snooza changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Snooza in New Zealand held steady at 20. - Across the 12 months ending September 2026, Snooza’s share of searches among dog bed brands in New Zealand held steady at 1.2%. ## How did search popularity change for New Zealand dog bed brands in September 2026? - In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%. - In September 2026, Wild One lost share of searches among dog bed brands in New Zealand, from 8.3% to 6.7%. - In September 2026, Kazoo rose from 5th to 4th among dog bed brands in New Zealand. - Estimated monthly branded searches for EzyDog in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog bed brands | 20 | 1.2% | 6 | | Nov 2025 | Dog bed brands | 20 | 1.2% | 6 | | Dec 2025 | Dog bed brands | 30 | 2% | 6 | | Jan 2026 | Dog bed brands | 30 | 1.8% | 6 | | Feb 2026 | Dog bed brands | 20 | 1.4% | 6 | | Mar 2026 | Dog bed brands | 20 | 1.2% | 6 | | Apr 2026 | Dog bed brands | 20 | 1.2% | 6 | | May 2026 | Dog bed brands | 30 | 1.7% | 6 | | Jun 2026 | Dog bed brands | 20 | 1.1% | 6 | | Jul 2026 | Dog bed brands | 30 | 1.6% | 6 | | Aug 2026 | Dog bed brands | 20 | 1.2% | 6 | | Sep 2026 | Dog bed brands | 20 | 1.2% | 6 | ## How are Snooza’s branded searches counted? Brandwave collects information about searches that people make online using Snooza’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “snooza” - “snooza dog bed” ## Which dog bed brands compete with Snooza? - [KONG](/demand/nz/brands/kong): Head-to-head: /demand/nz/compare/kong-vs-snooza - [EzyDog](/demand/nz/brands/ezydog): Head-to-head: /demand/nz/compare/ezydog-vs-snooza - [The Brooklyn](/demand/nz/brands/the-brooklyn): Head-to-head: /demand/nz/compare/snooza-vs-the-brooklyn - [Kazoo](/demand/nz/brands/kazoo-pets): Head-to-head: /demand/nz/compare/kazoo-pets-vs-snooza - [Wild One](/demand/nz/brands/wild-one): Head-to-head: /demand/nz/compare/snooza-vs-wild-one ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Snooza: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/snooza This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/snooza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.