--- title: "Snipe-IT: search popularity in New Zealand" description: "Snipe-IT provides tools and services to track and manage business IT assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/snipe-it" publisher: "Brandwave" --- # Snipe-IT: search popularity in New Zealand Snipe-IT provides tools and services to track and manage business IT assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Snipe-IT - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among IT asset management platforms**: 26.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IT asset management platforms | 2 | 26.2% | 110 | - [IT asset management platforms](/demand/nz/categories/nz-it-asset-management-platforms) ## Top IT asset management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Snipe-IT was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Snipe-IT is the joint third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ManageEngine AssetExplorer | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Snipe-IT | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lansweeper | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Asset Panda | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Reftab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AssetSonar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT asset management platforms - Asked ChatGPT "Which IT asset management platform should I use in New Zealand?": 1. Freshservice, 2. ManageEngine AssetExplorer, 3. Lansweeper, 4. Snipe-IT - Asked ChatGPT "What are the best IT asset management platforms in New Zealand?": 1. Lansweeper, 2. ManageEngine AssetExplorer, 3. Freshservice, 4. Snipe-IT - Asked ChatGPT "What's the best IT asset management platform in New Zealand for a small IT team?": 1. Freshservice, 2. Snipe-IT, 3. ManageEngine AssetExplorer, 4. Lansweeper - Searched Google, AI Overview "best asset management software": 1. Asset Panda, 2. Snipe-IT - Searched Google, AI Overview "track it assets": named none of the brands we track Not named in any answer: Reftab and AssetSonar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Snipe-IT changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Snipe-IT in New Zealand rose from 90 to 110. - Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand increased from 20% to 26.2%. - Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 18.9% in July 2026. - Across the 12 months ending September 2026, Snipe-IT rose from 3rd to 2nd among IT asset management platforms in New Zealand. ## How did search popularity change for New Zealand IT asset management platforms in September 2026? - In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches. - In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches. - In September 2026, Freshservice lost share of searches among IT asset management platforms in New Zealand, from 39.5% to 33.3%. - In September 2026, Lansweeper lost share of searches among IT asset management platforms in New Zealand, from 20.9% to 16.7%. - In September 2026, ManageEngine AssetExplorer lost share of searches among IT asset management platforms in New Zealand, from 4.7% to 2.4%. - Estimated monthly branded searches for Asset Panda in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IT asset management platforms | 90 | 20% | 3 | | Nov 2025 | IT asset management platforms | 110 | 23.9% | 2 | | Dec 2025 | IT asset management platforms | 90 | 25% | 2 | | Jan 2026 | IT asset management platforms | 90 | 23.1% | 3 | | Feb 2026 | IT asset management platforms | 110 | 25% | 2 | | Mar 2026 | IT asset management platforms | 110 | 25% | 2 | | Apr 2026 | IT asset management platforms | 140 | 33.3% | 2 | | May 2026 | IT asset management platforms | 110 | 25.6% | 2 | | Jun 2026 | IT asset management platforms | 110 | 25.6% | 2 | | Jul 2026 | IT asset management platforms | 70 | 18.9% | 3 | | Aug 2026 | IT asset management platforms | 90 | 20.9% | 3 | | Sep 2026 | IT asset management platforms | 110 | 26.2% | 2 | ## How are Snipe-IT’s branded searches counted? Brandwave collects information about searches that people make online using Snipe-IT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “snipe-it” ## Which IT asset management platforms compete with Snipe-IT? - [Freshservice](/demand/nz/brands/freshservice): Head-to-head: /demand/nz/compare/freshservice-vs-snipe-it - [Lansweeper](/demand/nz/brands/lansweeper): Head-to-head: /demand/nz/compare/lansweeper-vs-snipe-it - [Asset Panda](/demand/nz/brands/asset-panda): Head-to-head: /demand/nz/compare/asset-panda-vs-snipe-it - [Reftab](/demand/nz/brands/reftab): Head-to-head: /demand/nz/compare/reftab-vs-snipe-it - [AssetSonar](/demand/nz/brands/assetsonar): Head-to-head: /demand/nz/compare/assetsonar-vs-snipe-it - [ManageEngine AssetExplorer](/demand/nz/brands/manageengine-assetexplorer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Snipe-IT: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/snipe-it This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/snipe-it. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.