--- title: "How popular is Snapfish? Searches and AI answers in New Zealand" description: "Snapfish is an online photo printing service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/snapfish" publisher: "Brandwave" --- # How popular is Snapfish? Searches and AI answers in New Zealand Snapfish is an online photo printing service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Snapfish - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among photo book printing services**: 48.1% ## Where does Snapfish compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Photo book printing services | 1 | 48.1% | 14.8K | | Wedding album brands | 1 | 87.1% | 14.8K | - [Photo book printing services](/demand/nz/categories/nz-photo-book-printing-services) - [Wedding album brands](/demand/nz/categories/nz-wedding-album-brands) ## Top photo book printing services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Snapfish was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Snapfish is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MILK Books | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond Photo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vistaprint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Snapfish | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Mixbook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Photobox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shutterfly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chatbooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Artifact Uprising | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo book printing services - Asked ChatGPT "Which photo book printing service should I buy in New Zealand?": 1. Diamond Photo, 2. MILK Books, 3. Snapfish, 4. Vistaprint - Asked ChatGPT "What are the best photo book printing service brands in New Zealand?": 1. MILK Books, 2. Vistaprint, 3. Snapfish - Asked ChatGPT "What's the best photo book printing service in New Zealand for family photos?": 1. Diamond Photo, 2. MILK Books, 3. Vistaprint - Searched Google, AI Overview "photo book nz": 1. Vistaprint, 2. Snapfish, 3. Diamond Photo, 4. MILK Books - Searched Google, AI Overview "photo book printing": named none of the brands we track Not named in any answer: Mixbook, Photobox, Shutterfly, Chatbooks and Artifact Uprising. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Snapfish changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Snapfish in New Zealand fell from 27.1K to 14.8K. - Across the 12 months ending October 2026, Snapfish’s share of searches among photo book printing services in New Zealand decreased from 49.3% to 48.1%. - Across the 12 months ending October 2026, Snapfish’s share of searches among photo book printing services in New Zealand peaked at 50.3% in December 2025 and was lowest at 39.9% in February 2026. - Across the 12 months ending October 2026, Snapfish’s share of searches among wedding album brands in New Zealand peaked at 88.4% in December 2025 and was lowest at 82.1% in March 2026. ## How did search popularity change for New Zealand photo book printing services in October 2026? - In October 2026, Snapfish gained share of searches among photo book printing services in New Zealand, from 44.6% to 48.1%. - In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%. - In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%. - In October 2026, Mixbook lost share of searches among photo book printing services in New Zealand, from 2.7% to 1.9%. - Estimated monthly branded searches for Artifact Uprising in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026. - Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026. ## How did search popularity change for New Zealand wedding album brands in October 2026? - In October 2026, Snapfish gained share of searches among wedding album brands in New Zealand, from 84.9% to 87.1%. - In October 2026, MILK Books lost share of searches among wedding album brands in New Zealand, from 7% to 5.9%. - In October 2026, Queensberry lost share of searches among wedding album brands in New Zealand, from 5% to 4.2%. - In October 2026, Mpix rose from 6th to 5th among wedding album brands in New Zealand. - In October 2026, Artifact Uprising fell from 5th to 6th among wedding album brands in New Zealand. - Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Photo book printing services | 27.1K | 49.3% | 1 | | Dec 2025 | Photo book printing services | 22.2K | 50.3% | 1 | | Jan 2026 | Photo book printing services | 18.1K | 48.9% | 1 | | Feb 2026 | Photo book printing services | 12.1K | 39.9% | 2 | | Mar 2026 | Photo book printing services | 12.1K | 40.3% | 2 | | Apr 2026 | Photo book printing services | 14.8K | 49.5% | 1 | | May 2026 | Photo book printing services | 14.8K | 45.6% | 1 | | Jun 2026 | Photo book printing services | 12.1K | 44.4% | 1 | | Jul 2026 | Photo book printing services | 12.1K | 44.9% | 1 | | Aug 2026 | Photo book printing services | 14.8K | 45.8% | 1 | | Sep 2026 | Photo book printing services | 12.1K | 44.6% | 1 | | Oct 2026 | Photo book printing services | 14.8K | 48.1% | 1 | | Nov 2025 | Wedding album brands | 27.1K | 87.4% | 1 | | Dec 2025 | Wedding album brands | 22.2K | 88.4% | 1 | | Jan 2026 | Wedding album brands | 18.1K | 86.3% | 1 | | Feb 2026 | Wedding album brands | 12.1K | 82.6% | 1 | | Mar 2026 | Wedding album brands | 12.1K | 82.1% | 1 | | Apr 2026 | Wedding album brands | 14.8K | 84.5% | 1 | | May 2026 | Wedding album brands | 14.8K | 87.4% | 1 | | Jun 2026 | Wedding album brands | 12.1K | 84.9% | 1 | | Jul 2026 | Wedding album brands | 12.1K | 85.5% | 1 | | Aug 2026 | Wedding album brands | 14.8K | 86.5% | 1 | | Sep 2026 | Wedding album brands | 12.1K | 84.9% | 1 | | Oct 2026 | Wedding album brands | 14.8K | 87.1% | 1 | ## How are Snapfish’s branded searches counted? Brandwave collects information about searches that people make online using Snapfish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “snapfish” ## Which photo book printing services compete with Snapfish? - [Vistaprint](/demand/nz/brands/vistaprint): Head-to-head: /demand/nz/compare/snapfish-vs-vistaprint - [Diamond Photo](/demand/nz/brands/diamond-photo): Head-to-head: /demand/nz/compare/diamond-photo-vs-snapfish - [MILK Books](/demand/nz/brands/milk-books): Head-to-head: /demand/nz/compare/milk-books-vs-snapfish - [Mixbook](/demand/nz/brands/mixbook): Head-to-head: /demand/nz/compare/mixbook-vs-snapfish - [Photobox](/demand/nz/brands/photobox): Head-to-head: /demand/nz/compare/photobox-vs-snapfish - [Shutterfly](/demand/nz/brands/shutterfly) - [Chatbooks](/demand/nz/brands/chatbooks) - [Artifact Uprising](/demand/nz/brands/artifact-uprising) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Snapfish? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/snapfish This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/snapfish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.