---
title: "Snapchat: search popularity and Share of Search in New Zealand"
description: "Snapchat is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/snapchat"
publisher: "Brandwave"
---

# Snapchat: search popularity and Share of Search in New Zealand

Snapchat is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Snapchat
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among social media platforms**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Social media platforms | 8 | 1.5% | 124K |

- [Social media platforms](/demand/nz/categories/nz-social-media-platforms)

## How has branded search demand for Snapchat changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Snapchat in New Zealand held steady, from 125K to 124K.
- Across the 11 months ending August 2026, Snapchat’s estimated Share of Search among social media platforms in New Zealand held steady, from 1.6% to 1.5%.

## How did search popularity change for New Zealand social media platforms in August 2026?

- In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%.
- In August 2026, Pinterest gained estimated Share of Search among social media platforms in New Zealand, from 4.8% to 5.7%.
- In August 2026, YouTube lost estimated Share of Search among social media platforms in New Zealand, from 44.2% to 43%.
- In August 2026, Facebook lost estimated Share of Search among social media platforms in New Zealand, from 31.3% to 30.5%.
- LinkedIn’s estimated Share of Search among social media platforms in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.8% in August 2026.
- Estimated monthly branded searches for Reddit in New Zealand rose 15.6% over 11 measured months, from 312K to 361K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social media platforms | 125K | 1.6% | 8 |
| Nov 2025 | Social media platforms | 123K | 1.6% | 8 |
| Dec 2025 | Social media platforms | 83.6K | 1.1% | 8 |
| Jan 2026 | Social media platforms | 83.9K | 1.1% | 8 |
| Feb 2026 | Social media platforms | 122K | 1.6% | 8 |
| Mar 2026 | Social media platforms | 150K | 1.7% | 8 |
| Apr 2026 | Social media platforms | 122K | 1.5% | 8 |
| May 2026 | Social media platforms | 122K | 1.5% | 8 |
| Jun 2026 | Social media platforms | 124K | 1.5% | 8 |
| Jul 2026 | Social media platforms | 102K | 1.3% | 8 |
| Aug 2026 | Social media platforms | 124K | 1.5% | 8 |
| Sep 2026 | Social media platforms | — | — | — |

## How is Snapchat measured?

Brandwave collects information about searches that people make online using Snapchat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “best friend on snapchat”
- “c08a snapchat”
- “deleted snapchat”
- “gay snapchat”
- “leaked snapchat”
- “snapchat”
- “snapchat app”
- “snapchat best friend list”
- “snapchat com”
- “snapchat download”
- “snapchat filters”
- “snapchat glasses”
- “snapchat hacked”
- “snapchat inc”
- “snapchat near me”
- “snapchat new zealand”
- “snapchat nz”
- “snapchat online”
- “snapchat plus”
- “snapchat social media”
- “snapchat st”
- “snapchat web”
- “snapchat what is it”

## Which social media platforms compete with Snapchat?

- [YouTube](/demand/nz/brands/youtube)
- [Facebook](/demand/nz/brands/facebook)
- [Instagram](/demand/nz/brands/instagram)
- [Pinterest](/demand/nz/brands/pinterest): Head-to-head: /demand/nz/compare/pinterest-vs-snapchat
- [TikTok](/demand/nz/brands/tiktok): Head-to-head: /demand/nz/compare/snapchat-vs-tiktok
- [Reddit](/demand/nz/brands/reddit): Head-to-head: /demand/nz/compare/reddit-vs-snapchat
- [LinkedIn](/demand/nz/brands/linkedin): Head-to-head: /demand/nz/compare/linkedin-vs-snapchat
- [Threads](/demand/nz/brands/threads): Head-to-head: /demand/nz/compare/snapchat-vs-threads

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Snapchat: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/snapchat

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/snapchat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.