---
title: "Smuggler: search popularity and Share of Search in New Zealand"
description: "Smuggler builds boats sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/smuggler"
publisher: "Brandwave"
---

# Smuggler: search popularity and Share of Search in New Zealand

Smuggler builds boats sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smuggler
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among boat brands**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Boat brands | 7 | 2.7% | 320 |

- [Boat brands](/demand/nz/categories/nz-boat-brands)

## How has branded search demand for Smuggler changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smuggler in New Zealand rose from 280 to 320.
- Across the 11 months ending August 2026, Smuggler’s estimated Share of Search among boat brands in New Zealand increased from 2% to 2.7%.
- Across the 11 months ending August 2026, Smuggler’s estimated Share of Search among boat brands in New Zealand peaked at 3.1% in June 2026 and was lowest at 1.8% in February 2026.

## How did search popularity change for New Zealand boat brands in August 2026?

- In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%.
- In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%.
- In August 2026, Stabicraft gained estimated Share of Search among boat brands in New Zealand, from 34.6% to 38.8%.
- In August 2026, Surtees lost estimated Share of Search among boat brands in New Zealand, from 10.5% to 8.7%.
- In August 2026, Rayglass lost estimated Share of Search among boat brands in New Zealand, from 16.8% to 15.1%.
- In August 2026, Haines Hunter lost estimated Share of Search among boat brands in New Zealand, from 14.1% to 12.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boat brands | 280 | 2% | 7 |
| Nov 2025 | Boat brands | 360 | 2.2% | 7 |
| Dec 2025 | Boat brands | 350 | 2.1% | 7 |
| Jan 2026 | Boat brands | 430 | 1.9% | 7 |
| Feb 2026 | Boat brands | 280 | 1.8% | 7 |
| Mar 2026 | Boat brands | 270 | 1.9% | 8 |
| Apr 2026 | Boat brands | 310 | 2.8% | 7 |
| May 2026 | Boat brands | 260 | 2.1% | 7 |
| Jun 2026 | Boat brands | 320 | 3.1% | 7 |
| Jul 2026 | Boat brands | 260 | 2.6% | 7 |
| Aug 2026 | Boat brands | 320 | 2.7% | 7 |
| Sep 2026 | Boat brands | — | — | — |

## How is Smuggler measured?

Brandwave collects information about searches that people make online using Smuggler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smuggler boat”
- “smuggler for sale”
- “smuggler marine”

## Which boat brands compete with Smuggler?

- [Stabicraft](/demand/nz/brands/stabicraft)
- [Rayglass](/demand/nz/brands/rayglass)
- [Haines Hunter](/demand/nz/brands/haines-hunter)
- [Senator Boats](/demand/nz/brands/senator-boats): Head-to-head: /demand/nz/compare/senator-boats-vs-smuggler
- [Extreme Boats](/demand/nz/brands/extreme-boats): Head-to-head: /demand/nz/compare/extreme-boats-vs-smuggler
- [Surtees](/demand/nz/brands/surtees): Head-to-head: /demand/nz/compare/smuggler-vs-surtees
- [Quintrex](/demand/nz/brands/quintrex): Head-to-head: /demand/nz/compare/quintrex-vs-smuggler
- [Buccaneer](/demand/nz/brands/buccaneer): Head-to-head: /demand/nz/compare/buccaneer-vs-smuggler

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smuggler: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/smuggler

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smuggler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.