--- title: "How popular is SMTP2GO? Searches and AI answers in New Zealand" description: "SMTP2GO is a transactional email service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/smtp2go" publisher: "Brandwave" --- # How popular is SMTP2GO? Searches and AI answers in New Zealand SMTP2GO is a transactional email service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SMTP2GO - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among transactional email services**: 25.9% ## Where does SMTP2GO compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Transactional email services | 2 | 25.9% | 720 | - [Transactional email services](/demand/nz/categories/nz-transactional-email-services) ## Top transactional email services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SMTP2GO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SMTP2GO is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resend | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Postmark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon SES | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SMTP2GO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Mailgun | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SendGrid | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mailjet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about transactional email services - Asked ChatGPT "Which transactional email service should I use in New Zealand?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. Mailgun - Asked ChatGPT "What are the best transactional email services in New Zealand?": 1. SMTP2GO, 2. Postmark, 3. Resend, 4. Mailgun, 5. Amazon SES - Asked ChatGPT "What's the best transactional email service in New Zealand for app notifications?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. SendGrid - Searched Google, AI Overview "best transactional email service": 1. Postmark, 2. Resend, 3. Amazon SES, 4. SMTP2GO, 5. SendGrid - Searched Google, AI Overview "email sending api": 1. Resend, 2. Amazon SES, 3. Postmark Not named in any answer: Mailjet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for SMTP2GO changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for SMTP2GO in New Zealand held steady at 720. - Across the 12 months ending October 2026, SMTP2GO’s share of searches among transactional email services in New Zealand increased from 22.8% to 25.9%. - Across the 12 months ending October 2026, SMTP2GO’s share of searches among transactional email services in New Zealand peaked at 25.9% in October 2026 and was lowest at 19.1% in February 2026. ## How did search popularity change for New Zealand transactional email services in October 2026? - In October 2026, SendGrid gained share of searches among transactional email services in New Zealand, from 35.6% to 36.3%. - In October 2026, SMTP2GO gained share of searches among transactional email services in New Zealand, from 25.4% to 25.9%. - In October 2026, Postmark lost share of searches among transactional email services in New Zealand, from 2.1% to 1.1%. - In October 2026, Amazon SES lost share of searches among transactional email services in New Zealand, from 7% to 6.1%. - Estimated monthly branded searches for Resend in New Zealand rose 75% over 12 measured months, from 120 to 210 in October 2026. - Estimated monthly branded searches for Mailgun in New Zealand fell 21% over 12 measured months, from 620 to 490 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Transactional email services | 720 | 22.8% | 2 | | Dec 2025 | Transactional email services | 480 | 20.3% | 2 | | Jan 2026 | Transactional email services | 590 | 19.5% | 3 | | Feb 2026 | Transactional email services | 590 | 19.1% | 3 | | Mar 2026 | Transactional email services | 880 | 25% | 2 | | Apr 2026 | Transactional email services | 720 | 22.4% | 2 | | May 2026 | Transactional email services | 720 | 22.9% | 2 | | Jun 2026 | Transactional email services | 720 | 24.9% | 2 | | Jul 2026 | Transactional email services | 720 | 24.7% | 2 | | Aug 2026 | Transactional email services | 880 | 25.3% | 2 | | Sep 2026 | Transactional email services | 720 | 25.4% | 2 | | Oct 2026 | Transactional email services | 720 | 25.9% | 2 | ## How are SMTP2GO’s branded searches counted? Brandwave collects information about searches that people make online using SMTP2GO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smtp2go” ## Which transactional email services compete with SMTP2GO? - [SendGrid](/demand/nz/brands/sendgrid-nz): Head-to-head: /demand/nz/compare/sendgrid-nz-vs-smtp2go - [Mailgun](/demand/nz/brands/mailgun): Head-to-head: /demand/nz/compare/mailgun-vs-smtp2go - [Resend](/demand/nz/brands/resend): Head-to-head: /demand/nz/compare/resend-vs-smtp2go - [Amazon SES](/demand/nz/brands/amazon-ses): Head-to-head: /demand/nz/compare/amazon-ses-vs-smtp2go - [Mailjet](/demand/nz/brands/mailjet): Head-to-head: /demand/nz/compare/mailjet-vs-smtp2go - [Postmark](/demand/nz/brands/postmark) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is SMTP2GO? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/smtp2go This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smtp2go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.