--- title: "How popular is SmoothSkin? Searches and AI answers in New Zealand" description: "SmoothSkin makes IPL hair removal devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/smoothskin" publisher: "Brandwave" --- # How popular is SmoothSkin? Searches and AI answers in New Zealand SmoothSkin makes IPL hair removal devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SmoothSkin - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among hair removal brands**: 0.41% ## Where does SmoothSkin compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair removal brands | 7 | 0.41% | 30 | - [Hair removal brands](/demand/nz/categories/nz-hair-removal-brands) ## Top hair removal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SmoothSkin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Veet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Philips Lumea | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Braun Silk-expert | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nair | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ulike | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Emjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SmoothSkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair removal brands - Asked ChatGPT "Which hair removal brand should I buy in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What are the best hair removal brands in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What's the best hair removal brand in New Zealand for smooth legs?": 1. Veet, 2. Nair - Searched Google, AI Overview "best hair removal": 1. Veet, 2. Ulike, 3. Braun Silk-expert - Searched Google, AI Overview "at home hair removal": 1. Philips Lumea Not named in any answer: Emjoi and SmoothSkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for SmoothSkin changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for SmoothSkin in New Zealand fell from 60 to 30. - Across the 12 months ending October 2026, SmoothSkin’s share of searches among hair removal brands in New Zealand decreased from 1.1% to 0.41%. - Across the 12 months ending October 2026, SmoothSkin’s share of searches among hair removal brands in New Zealand peaked at 1.5% in March 2026 and was lowest at 0.41% in October 2026. ## How did search popularity change for New Zealand hair removal brands in October 2026? - In October 2026, Nair gained share of searches among hair removal brands in New Zealand, from 27.4% to 32.6%. - In October 2026, Veet gained share of searches among hair removal brands in New Zealand, from 31.3% to 34.2%. - In October 2026, Philips Lumea lost share of searches among hair removal brands in New Zealand, from 13.7% to 8.8%. - In October 2026, Braun Silk-expert lost share of searches among hair removal brands in New Zealand, from 21.2% to 19.1%. - In October 2026, Ulike lost share of searches among hair removal brands in New Zealand, from 3.8% to 3.3%. - Emjoi’s share of searches among hair removal brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.6% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hair removal brands | 60 | 1.1% | 7 | | Dec 2025 | Hair removal brands | 50 | 0.98% | 7 | | Jan 2026 | Hair removal brands | 60 | 1.1% | 7 | | Feb 2026 | Hair removal brands | 50 | 1.1% | 7 | | Mar 2026 | Hair removal brands | 70 | 1.5% | 7 | | Apr 2026 | Hair removal brands | 40 | 0.91% | 7 | | May 2026 | Hair removal brands | 50 | 0.96% | 7 | | Jun 2026 | Hair removal brands | 40 | 0.82% | 7 | | Jul 2026 | Hair removal brands | 30 | 0.54% | 7 | | Aug 2026 | Hair removal brands | 60 | 1.1% | 7 | | Sep 2026 | Hair removal brands | 50 | 0.8% | 7 | | Oct 2026 | Hair removal brands | 30 | 0.41% | 7 | ## How are SmoothSkin’s branded searches counted? Brandwave collects information about searches that people make online using SmoothSkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smoothskin bare ipl” - “smoothskin hair removal” - “smoothskin ipl” - “smoothskin pure” - “smoothskin pure fit” - “smoothskin pure ipl” ## Which hair removal brands compete with SmoothSkin? - [Veet](/demand/nz/brands/veet) - [Nair](/demand/nz/brands/nair): Head-to-head: /demand/nz/compare/nair-vs-smoothskin - [Braun Silk-expert](/demand/nz/brands/braun-silk-expert): Head-to-head: /demand/nz/compare/braun-silk-expert-vs-smoothskin - [Philips Lumea](/demand/nz/brands/philips-lumea): Head-to-head: /demand/nz/compare/philips-lumea-vs-smoothskin - [Ulike](/demand/nz/brands/ulike): Head-to-head: /demand/nz/compare/smoothskin-vs-ulike - [Emjoi](/demand/nz/brands/emjoi): Head-to-head: /demand/nz/compare/emjoi-vs-smoothskin ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is SmoothSkin? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/smoothskin This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smoothskin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.