--- title: "Smith & Sons: search popularity and Share of Search in New Zealand" description: "Smith & Sons provides home renovation and building services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/smith-sons" publisher: "Brandwave" --- # Smith & Sons: search popularity and Share of Search in New Zealand Smith & Sons provides home renovation and building services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smith & Sons - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland renovation builders**: 29.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland renovation builders | 2 | 29.8% | 510 | | Christchurch renovation builders | 2 | 25.6% | 510 | | Tauranga renovation builders | 2 | 30.4% | 510 | - [Auckland renovation builders](/demand/nz/categories/nz-auckland-renovation-builders) - [Christchurch renovation builders](/demand/nz/categories/nz-christchurch-renovation-builders) - [Tauranga renovation builders](/demand/nz/categories/nz-tauranga-renovation-builders) ## How has branded search demand for Smith & Sons changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Smith & Sons in New Zealand rose from 430 to 510. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among auckland renovation builders in New Zealand increased from 24.2% to 29.8%. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among auckland renovation builders in New Zealand peaked at 32.8% in December 2025 and was lowest at 24.2% in October 2025. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among christchurch renovation builders in New Zealand increased from 21.8% to 25.6%. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among christchurch renovation builders in New Zealand peaked at 28.4% in December 2025 and was lowest at 21.8% in October 2025. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand increased from 24.4% to 30.4%. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand peaked at 32.8% in December 2025 and was lowest at 24.4% in October 2025. ## How did search popularity change for New Zealand auckland renovation builders in August 2026? - In August 2026, Smith & Sons gained estimated Share of Search among auckland renovation builders in New Zealand, from 27.2% to 29.8%. - In August 2026, Refresh Renovations lost estimated Share of Search among auckland renovation builders in New Zealand, from 68.8% to 67.3%. - In August 2026, Reliable Renovations lost estimated Share of Search among auckland renovation builders in New Zealand, from 4% to 2.9%. ## How did search popularity change for New Zealand christchurch renovation builders in August 2026? - In August 2026, Summit Construction gained estimated Share of Search among christchurch renovation builders in New Zealand, from 7.9% to 11.1%. - In August 2026, Sinclair Builders gained estimated Share of Search among christchurch renovation builders in New Zealand, from 4.2% to 5.5%. - In August 2026, Smith & Sons gained estimated Share of Search among christchurch renovation builders in New Zealand, from 24.9% to 25.6%. - In August 2026, Refresh Renovations lost estimated Share of Search among christchurch renovation builders in New Zealand, from 63% to 57.8%. ## How did search popularity change for New Zealand tauranga renovation builders in August 2026? - In August 2026, Smith & Sons gained estimated Share of Search among tauranga renovation builders in New Zealand, from 28% to 30.4%. - In August 2026, Refresh Renovations lost estimated Share of Search among tauranga renovation builders in New Zealand, from 70.8% to 68.5%. - Estimated monthly branded searches for Bespoke Construct in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland renovation builders | 430 | 24.2% | 2 | | Nov 2025 | Auckland renovation builders | 390 | 25% | 2 | | Dec 2025 | Auckland renovation builders | 380 | 32.8% | 2 | | Jan 2026 | Auckland renovation builders | 470 | 28.1% | 2 | | Feb 2026 | Auckland renovation builders | 590 | 31.7% | 2 | | Mar 2026 | Auckland renovation builders | 610 | 30.5% | 2 | | Apr 2026 | Auckland renovation builders | 470 | 28.5% | 2 | | May 2026 | Auckland renovation builders | 500 | 25.9% | 2 | | Jun 2026 | Auckland renovation builders | 470 | 27% | 2 | | Jul 2026 | Auckland renovation builders | 470 | 27.2% | 2 | | Aug 2026 | Auckland renovation builders | 510 | 29.8% | 2 | | Sep 2026 | Auckland renovation builders | — | — | — | | Oct 2025 | Christchurch renovation builders | 430 | 21.8% | 2 | | Nov 2025 | Christchurch renovation builders | 390 | 22.9% | 2 | | Dec 2025 | Christchurch renovation builders | 380 | 28.4% | 2 | | Jan 2026 | Christchurch renovation builders | 470 | 23.5% | 2 | | Feb 2026 | Christchurch renovation builders | 590 | 26.8% | 2 | | Mar 2026 | Christchurch renovation builders | 610 | 27% | 2 | | Apr 2026 | Christchurch renovation builders | 470 | 24.4% | 2 | | May 2026 | Christchurch renovation builders | 500 | 22.3% | 2 | | Jun 2026 | Christchurch renovation builders | 470 | 23.9% | 2 | | Jul 2026 | Christchurch renovation builders | 470 | 24.9% | 2 | | Aug 2026 | Christchurch renovation builders | 510 | 25.6% | 2 | | Sep 2026 | Christchurch renovation builders | — | — | — | | Oct 2025 | Tauranga renovation builders | 430 | 24.4% | 2 | | Nov 2025 | Tauranga renovation builders | 390 | 25.3% | 2 | | Dec 2025 | Tauranga renovation builders | 380 | 32.8% | 2 | | Jan 2026 | Tauranga renovation builders | 470 | 29% | 2 | | Feb 2026 | Tauranga renovation builders | 590 | 32.1% | 2 | | Mar 2026 | Tauranga renovation builders | 610 | 30.8% | 2 | | Apr 2026 | Tauranga renovation builders | 470 | 29% | 2 | | May 2026 | Tauranga renovation builders | 500 | 26.2% | 2 | | Jun 2026 | Tauranga renovation builders | 470 | 27.3% | 2 | | Jul 2026 | Tauranga renovation builders | 470 | 28% | 2 | | Aug 2026 | Tauranga renovation builders | 510 | 30.4% | 2 | | Sep 2026 | Tauranga renovation builders | — | — | — | ## How is Smith & Sons measured? Brandwave collects information about searches that people make online using Smith & Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smith & sons” - “smith & sons dunedin” - “smith & sons tauranga” - “smith and sons” - “smith and sons nz” - “smith and sons renovations” - “smith sons renovations” - “smith&sons” - “smithandsons” - “smithandsons.co.nz” ## Which auckland renovation builders compete with Smith & Sons? - [Refresh Renovations](/demand/nz/brands/refresh-renovations): Head-to-head: /demand/nz/compare/refresh-renovations-vs-smith-sons - [Reliable Renovations](/demand/nz/brands/reliable-renovations): Head-to-head: /demand/nz/compare/reliable-renovations-vs-smith-sons ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smith & Sons: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/smith-sons This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smith-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.