--- title: "Smith: search popularity in New Zealand" description: "Smith makes ski goggles and helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/smith-optics" publisher: "Brandwave" --- # Smith: search popularity in New Zealand Smith makes ski goggles and helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smith - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among snow helmet brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Snow helmet brands | 4 | 3.1% | 400 | | Ski goggle brands | 3 | 3.3% | 400 | | MTB helmet brands | 5 | 1.3% | 50 | - [Snow helmet brands](/demand/nz/categories/nz-snow-helmet-brands) - [Ski goggle brands](/demand/nz/categories/nz-ski-goggles-brands) - [MTB helmet brands](/demand/nz/categories/nz-mtb-helmet-brands) ## Top snow helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Smith is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Giro | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | POC | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Anon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Oakley | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about snow helmet brands - Asked ChatGPT "Which snow helmet brand should I buy in New Zealand?": 1. Smith, 2. Giro, 3. POC, 4. Anon - Asked ChatGPT "What are the best snow helmet brands in New Zealand?": 1. Smith, 2. Giro, 3. Anon, 4. Oakley, 5. POC - Asked ChatGPT "What's the best snow helmet brand in New Zealand for a day on the mountain?": 1. Smith, 2. Giro, 3. POC - Searched Google, AI Overview "ski helmet nz": 1. Smith, 2. Giro, 3. POC - Searched Google, AI Overview "helmet for skiing": 1. Smith, 2. POC, 3. Giro Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Smith changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Smith in New Zealand rose from 250 to 450. - Across the 12 months ending September 2026, Smith’s share of searches among snow helmet brands in New Zealand increased from 1.8% to 3.1%. - Across the 12 months ending September 2026, Smith’s share of searches among snow helmet brands in New Zealand peaked at 7% in July 2026 and was lowest at 0.91% in November 2025. - Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand increased from 1.9% to 3.3%. - Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 1% in November 2025. - Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands in New Zealand decreased from 2.1% to 1.3%. - Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.1% in August 2026. ## How did search popularity change for New Zealand snow helmet brands in September 2026? - In September 2026, Oakley gained share of searches among snow helmet brands in New Zealand, from 75.1% to 80.6%. - In September 2026, Smith lost share of searches among snow helmet brands in New Zealand, from 6.7% to 3.1%. - In September 2026, Anon lost share of searches among snow helmet brands in New Zealand, from 4.3% to 2.4%. - In September 2026, POC rose from 4th to 3rd among snow helmet brands in New Zealand. - Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026. ## How did search popularity change for New Zealand ski goggle brands in September 2026? - In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%. - In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%. - In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%. - In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%. - In September 2026, Dragon lost share of searches among ski goggle brands in New Zealand, from 1.3% to 0.74%. ## How did search popularity change for New Zealand MTB helmet brands in September 2026? - In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%. - In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand. - Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026. - Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Snow helmet brands | 180 | 1.8% | 4 | | Nov 2025 | Snow helmet brands | 130 | 0.91% | 4 | | Dec 2025 | Snow helmet brands | 140 | 1% | 4 | | Jan 2026 | Snow helmet brands | 200 | 1.6% | 4 | | Feb 2026 | Snow helmet brands | 250 | 2.5% | 4 | | Mar 2026 | Snow helmet brands | 210 | 2.1% | 4 | | Apr 2026 | Snow helmet brands | 160 | 1.5% | 4 | | May 2026 | Snow helmet brands | 230 | 2.2% | 4 | | Jun 2026 | Snow helmet brands | 350 | 3.6% | 4 | | Jul 2026 | Snow helmet brands | 800 | 7% | 3 | | Aug 2026 | Snow helmet brands | 870 | 6.7% | 3 | | Sep 2026 | Snow helmet brands | 400 | 3.1% | 4 | | Oct 2025 | Ski goggle brands | 180 | 1.9% | 3 | | Nov 2025 | Ski goggle brands | 130 | 1% | 3 | | Dec 2025 | Ski goggle brands | 140 | 1.1% | 3 | | Jan 2026 | Ski goggle brands | 200 | 1.7% | 3 | | Feb 2026 | Ski goggle brands | 250 | 2.6% | 3 | | Mar 2026 | Ski goggle brands | 210 | 2.3% | 3 | | Apr 2026 | Ski goggle brands | 160 | 1.7% | 3 | | May 2026 | Ski goggle brands | 230 | 2.3% | 3 | | Jun 2026 | Ski goggle brands | 350 | 3.6% | 3 | | Jul 2026 | Ski goggle brands | 800 | 6.7% | 3 | | Aug 2026 | Ski goggle brands | 870 | 6.6% | 3 | | Sep 2026 | Ski goggle brands | 400 | 3.3% | 3 | | Oct 2025 | MTB helmet brands | 70 | 2.1% | 5 | | Nov 2025 | MTB helmet brands | 70 | 1.7% | 5 | | Dec 2025 | MTB helmet brands | 70 | 1.8% | 5 | | Jan 2026 | MTB helmet brands | 70 | 2% | 5 | | Feb 2026 | MTB helmet brands | 90 | 2.5% | 5 | | Mar 2026 | MTB helmet brands | 50 | 1.3% | 5 | | Apr 2026 | MTB helmet brands | 50 | 1.4% | 5 | | May 2026 | MTB helmet brands | 50 | 1.3% | 5 | | Jun 2026 | MTB helmet brands | 40 | 1.2% | 5 | | Jul 2026 | MTB helmet brands | 50 | 1.4% | 5 | | Aug 2026 | MTB helmet brands | 40 | 1.1% | 5 | | Sep 2026 | MTB helmet brands | 50 | 1.3% | 5 | ## How are Smith’s branded searches counted? Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smith goggles” - “smith mtb helmet” - “smith ski goggles” ## Which snow helmet brands compete with Smith? - [Oakley](/demand/nz/brands/oakley): Head-to-head: /demand/nz/compare/oakley-vs-smith-optics - [Giro](/demand/nz/brands/giro): Head-to-head: /demand/nz/compare/giro-vs-smith-optics - [POC](/demand/nz/brands/poc-sports): Head-to-head: /demand/nz/compare/poc-sports-vs-smith-optics - [Anon](/demand/nz/brands/anon-optics): Head-to-head: /demand/nz/compare/anon-optics-vs-smith-optics ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smith: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/smith-optics This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smith-optics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.