---
title: "Smile.io: search popularity and Share of Search in New Zealand"
description: "Smile.io is an ecommerce loyalty and rewards platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/smile-io"
publisher: "Brandwave"
---

# Smile.io: search popularity and Share of Search in New Zealand

Smile.io is an ecommerce loyalty and rewards platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smile.io
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ecommerce loyalty software**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ecommerce loyalty software | 4 | 2.4% | 20 |

- [Ecommerce loyalty software](/demand/nz/categories/nz-ecommerce-loyalty-software)

## How has branded search demand for Smile.io changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smile.io in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand increased from 1.7% to 2.4%.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand peaked at 5.7% in December 2025 and was lowest at 1.7% in October 2025.

## How did search popularity change for New Zealand ecommerce loyalty software in August 2026?

- In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty software in New Zealand, from 68.3% to 76.2%.
- In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 23.3% to 17.9%.
- In August 2026, Rivo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.
- In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.
- Estimated monthly branded searches for LoyaltyLion in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ecommerce loyalty software | 20 | 1.7% | 4 |
| Nov 2025 | Ecommerce loyalty software | 20 | 3.1% | 4 |
| Dec 2025 | Ecommerce loyalty software | 30 | 5.7% | 3 |
| Jan 2026 | Ecommerce loyalty software | 30 | 5.1% | 3 |
| Feb 2026 | Ecommerce loyalty software | 20 | 3.8% | 4 |
| Mar 2026 | Ecommerce loyalty software | 10 | 1.9% | 5 |
| Apr 2026 | Ecommerce loyalty software | 20 | 4% | 3 |
| May 2026 | Ecommerce loyalty software | 30 | 5.6% | 3 |
| Jun 2026 | Ecommerce loyalty software | 30 | 4.9% | 3 |
| Jul 2026 | Ecommerce loyalty software | 20 | 3.3% | 4 |
| Aug 2026 | Ecommerce loyalty software | 20 | 2.4% | 4 |
| Sep 2026 | Ecommerce loyalty software | — | — | — |

## How is Smile.io measured?

Brandwave collects information about searches that people make online using Smile.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smile io”
- “smile io loyalty program”
- “smile io points”
- “smile io rewards”
- “smileio”
- “smileio points”
- “smileio rewards”

## Which ecommerce loyalty software compete with Smile.io?

- [Marsello](/demand/nz/brands/marsello): Head-to-head: /demand/nz/compare/marsello-vs-smile-io
- [Yotpo](/demand/nz/brands/yotpo): Head-to-head: /demand/nz/compare/smile-io-vs-yotpo
- [Rivo](/demand/nz/brands/rivo): Head-to-head: /demand/nz/compare/rivo-vs-smile-io
- [LoyaltyLion](/demand/nz/brands/loyaltylion): Head-to-head: /demand/nz/compare/loyaltylion-vs-smile-io

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smile.io: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/smile-io

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smile-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.