---
title: "Smeg: search popularity and Share of Search in New Zealand"
description: "Smeg makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/smeg"
publisher: "Brandwave"
---

# Smeg: search popularity and Share of Search in New Zealand

Smeg makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smeg
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among home appliance brands**: 13.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home appliance brands | 2 | 13.6% | 22.5K |
| Oven and cooktop brands | 2 | 19.8% | 22.5K |
| Stand mixer brands | 2 | 27.8% | 22.5K |

- [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands)
- [Oven and cooktop brands](/demand/nz/categories/nz-oven-and-cooktop-brands)
- [Stand mixer brands](/demand/nz/categories/nz-stand-mixer-brands)

## How has branded search demand for Smeg changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smeg in New Zealand rose from 10.6K to 22.5K.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand increased from 7.5% to 13.6%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand peaked at 13.6% in August 2026 and was lowest at 5.5% in May 2026.
- Across the 11 months ending August 2026, Smeg rose from 6th to 2nd among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand increased from 10.9% to 19.8%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 8.2% in May 2026.
- Across the 11 months ending August 2026, Smeg rose from 4th to 2nd among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand increased from 16.6% to 27.8%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand peaked at 27.8% in August 2026 and was lowest at 12.1% in December 2025.
- Across the 11 months ending August 2026, Smeg rose from 3rd to 2nd among stand mixer brands in New Zealand.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

## How did search popularity change for New Zealand oven and cooktop brands in August 2026?

- In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.
- In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.
- Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.
- In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.
- In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

## How did search popularity change for New Zealand stand mixer brands in August 2026?

- In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%.
- In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%.
- In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%.
- Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home appliance brands | 10.6K | 7.5% | 6 |
| Nov 2025 | Home appliance brands | 11K | 7% | 6 |
| Dec 2025 | Home appliance brands | 10.1K | 7.4% | 6 |
| Jan 2026 | Home appliance brands | 9.5K | 6.7% | 7 |
| Feb 2026 | Home appliance brands | 7.7K | 6.1% | 7 |
| Mar 2026 | Home appliance brands | 8.2K | 5.6% | 7 |
| Apr 2026 | Home appliance brands | 8.8K | 6.1% | 7 |
| May 2026 | Home appliance brands | 8.9K | 5.5% | 7 |
| Jun 2026 | Home appliance brands | 9.6K | 5.9% | 7 |
| Jul 2026 | Home appliance brands | 18.7K | 10.9% | 3 |
| Aug 2026 | Home appliance brands | 22.5K | 13.6% | 2 |
| Sep 2026 | Home appliance brands | — | — | — |
| Oct 2025 | Oven and cooktop brands | 10.6K | 10.9% | 4 |
| Nov 2025 | Oven and cooktop brands | 11K | 10.2% | 4 |
| Dec 2025 | Oven and cooktop brands | 10.1K | 11% | 4 |
| Jan 2026 | Oven and cooktop brands | 9.5K | 10% | 4 |
| Feb 2026 | Oven and cooktop brands | 7.7K | 9.1% | 4 |
| Mar 2026 | Oven and cooktop brands | 8.2K | 8.5% | 4 |
| Apr 2026 | Oven and cooktop brands | 8.8K | 9.3% | 4 |
| May 2026 | Oven and cooktop brands | 8.9K | 8.2% | 4 |
| Jun 2026 | Oven and cooktop brands | 9.6K | 8.9% | 4 |
| Jul 2026 | Oven and cooktop brands | 18.7K | 15.7% | 2 |
| Aug 2026 | Oven and cooktop brands | 22.5K | 19.8% | 2 |
| Sep 2026 | Oven and cooktop brands | — | — | — |
| Oct 2025 | Stand mixer brands | 10.6K | 16.6% | 3 |
| Nov 2025 | Stand mixer brands | 11K | 13.6% | 3 |
| Dec 2025 | Stand mixer brands | 10.1K | 12.1% | 4 |
| Jan 2026 | Stand mixer brands | 9.5K | 14.6% | 3 |
| Feb 2026 | Stand mixer brands | 7.7K | 14.9% | 3 |
| Mar 2026 | Stand mixer brands | 8.2K | 14.9% | 3 |
| Apr 2026 | Stand mixer brands | 8.8K | 13.7% | 3 |
| May 2026 | Stand mixer brands | 8.9K | 12.8% | 3 |
| Jun 2026 | Stand mixer brands | 9.6K | 14% | 3 |
| Jul 2026 | Stand mixer brands | 18.7K | 22.3% | 2 |
| Aug 2026 | Stand mixer brands | 22.5K | 27.8% | 2 |
| Sep 2026 | Stand mixer brands | — | — | — |

## How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pink smeg”
- “smeg”
- “smeg 4 slice”
- “smeg 60cm freestanding oven”
- “smeg 60cm oven”
- “smeg 900 freestanding oven”
- “smeg 90cm freestanding oven”
- “smeg 90cm oven”
- “smeg appliances”
- “smeg aus”
- “smeg cocotte”
- “smeg coffee machine”
- “smeg com”
- “smeg cooktop”
- “smeg dishwasher”
- “smeg double oven”
- “smeg freestanding oven”
- “smeg fridge”
- “smeg gas oven”
- “smeg home appliances”
- “smeg induction oven”
- “smeg kitchen”
- “smeg microwaves”
- “smeg mixer”
- “smeg mixer nz”
- “smeg near me”
- “smeg nz”
- “smeg online”
- “smeg oven”
- “smeg promotions”
- “smeg range hoods”
- “smeg sale”
- “smeg stand mixer”
- “smeg stoves”
- “smeg victoria oven”
- “smeg wall oven”
- “smeg washing machine”

## Which home appliance brands compete with Smeg?

- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel): Head-to-head: /demand/nz/compare/fisher-and-paykel-vs-smeg
- [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/samsung-vs-smeg
- [Haier](/demand/nz/brands/haier): Head-to-head: /demand/nz/compare/haier-vs-smeg
- [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/miele-vs-smeg
- [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-smeg
- [LG](/demand/nz/brands/lg)
- [Westinghouse](/demand/nz/brands/westinghouse)
- [Electrolux](/demand/nz/brands/electrolux)
- [Beko](/demand/nz/brands/beko)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smeg: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/smeg

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.