---
title: "Smash: search popularity and Share of Search in New Zealand"
description: "Smash sends large files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/smash"
publisher: "Brandwave"
---

# Smash: search popularity and Share of Search in New Zealand

Smash sends large files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smash
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among large file transfer services**: 0.43%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Large file transfer services | 3 | 0.43% | 100 |

- [Large file transfer services](/demand/nz/categories/nz-file-transfer-services)

## How has branded search demand for Smash changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smash in New Zealand rose from 60 to 100.
- Across the 11 months ending August 2026, Smash rose from 4th to 3rd among large file transfer services in New Zealand.

## How did search popularity change for New Zealand large file transfer services in August 2026?

- Estimated monthly branded searches for Smash in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
- Estimated monthly branded searches for Filemail in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.
- Estimated monthly branded searches for TransferNow in New Zealand fell 12.2% over 11 measured months, from 490 to 430 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Large file transfer services | 60 | 0.26% | 4 |
| Nov 2025 | Large file transfer services | 100 | 0.43% | 4 |
| Dec 2025 | Large file transfer services | 70 | 0.37% | 4 |
| Jan 2026 | Large file transfer services | 110 | 0.58% | 3 |
| Feb 2026 | Large file transfer services | 120 | 0.51% | 3 |
| Mar 2026 | Large file transfer services | 140 | 0.59% | 3 |
| Apr 2026 | Large file transfer services | 150 | 0.64% | 3 |
| May 2026 | Large file transfer services | 120 | 0.51% | 3 |
| Jun 2026 | Large file transfer services | 140 | 0.59% | 3 |
| Jul 2026 | Large file transfer services | 140 | 0.59% | 3 |
| Aug 2026 | Large file transfer services | 100 | 0.43% | 3 |
| Sep 2026 | Large file transfer services | — | — | — |

## How is Smash measured?

Brandwave collects information about searches that people make online using Smash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fromsmash”
- “smash file transfer”
- “smash send large files”
- “smash share files”

## Which large file transfer services compete with Smash?

- [WeTransfer](/demand/nz/brands/wetransfer): Head-to-head: /demand/nz/compare/smash-vs-wetransfer
- [TransferNow](/demand/nz/brands/transfernow): Head-to-head: /demand/nz/compare/smash-vs-transfernow
- [Filemail](/demand/nz/brands/filemail): Head-to-head: /demand/nz/compare/filemail-vs-smash

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smash: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/smash

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.