--- title: "Smartpay: search popularity and Share of Search in New Zealand" description: "Smartpay helps New Zealand businesses take card and online payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/smartpay" publisher: "Brandwave" --- # Smartpay: search popularity and Share of Search in New Zealand Smartpay helps New Zealand businesses take card and online payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smartpay - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among EFTPOS terminal providers**: 15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | EFTPOS terminal providers | 4 | 15% | 1.8K | | Payment providers | 4 | 1.7% | 1.8K | - [EFTPOS terminal providers](/demand/nz/categories/nz-eftpos-terminal-providers) - [Payment providers](/demand/nz/categories/nz-payment-gateways) ## How has branded search demand for Smartpay changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Smartpay in New Zealand fell from 3.6K to 1.8K. - Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand decreased from 28.5% to 15%. - Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 31.5% in November 2025 and was lowest at 14.1% in July 2026. - Across the 11 months ending August 2026, Smartpay fell from 2nd to 4th among EFTPOS terminal providers in New Zealand. - Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand decreased from 3.2% to 1.7%. - Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand peaked at 3.8% in November 2025 and was lowest at 1.5% in July 2026. ## How did search popularity change for New Zealand EFTPOS terminal providers in August 2026? - In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%. - In August 2026, Windcave lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 45.2% to 44.7%. - In August 2026, Shift4 lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 18.7% to 18.1%. - In August 2026, Skyzer rose from 6th to 5th among EFTPOS terminal providers in New Zealand. - In August 2026, Verifone fell from 5th to 6th among EFTPOS terminal providers in New Zealand. ## How did search popularity change for New Zealand payment providers in August 2026? - In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%. - In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%. - In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand. - In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand. - In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand. - Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | EFTPOS terminal providers | 3.6K | 28.5% | 2 | | Nov 2025 | EFTPOS terminal providers | 4.2K | 31.5% | 2 | | Dec 2025 | EFTPOS terminal providers | 3.2K | 29.9% | 2 | | Jan 2026 | EFTPOS terminal providers | 3.4K | 30.8% | 2 | | Feb 2026 | EFTPOS terminal providers | 3.4K | 28.2% | 2 | | Mar 2026 | EFTPOS terminal providers | 3.1K | 21.3% | 2 | | Apr 2026 | EFTPOS terminal providers | 2.8K | 20.3% | 3 | | May 2026 | EFTPOS terminal providers | 2.1K | 16.6% | 3 | | Jun 2026 | EFTPOS terminal providers | 2.1K | 17% | 3 | | Jul 2026 | EFTPOS terminal providers | 1.6K | 14.1% | 4 | | Aug 2026 | EFTPOS terminal providers | 1.8K | 15% | 4 | | Sep 2026 | EFTPOS terminal providers | — | — | — | | Oct 2025 | Payment providers | 3.6K | 3.2% | 4 | | Nov 2025 | Payment providers | 4.2K | 3.8% | 4 | | Dec 2025 | Payment providers | 3.2K | 3% | 4 | | Jan 2026 | Payment providers | 3.4K | 3.1% | 4 | | Feb 2026 | Payment providers | 3.4K | 3.2% | 4 | | Mar 2026 | Payment providers | 3.1K | 2.6% | 4 | | Apr 2026 | Payment providers | 2.8K | 2.6% | 4 | | May 2026 | Payment providers | 2.1K | 2% | 5 | | Jun 2026 | Payment providers | 2.1K | 2% | 5 | | Jul 2026 | Payment providers | 1.6K | 1.5% | 5 | | Aug 2026 | Payment providers | 1.8K | 1.7% | 4 | | Sep 2026 | Payment providers | — | — | — | ## How is Smartpay measured? Brandwave collects information about searches that people make online using Smartpay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smartpay” - “smartpay co nz” - “smartpay eftpos” - “smartpay eftpos machine” - “smartpay near me” - “smartpay new zealand” - “smartpay nz” - “smartpay online” - “smartpay payment gateway” ## Which EFTPOS terminal providers compete with Smartpay? - [Windcave](/demand/nz/brands/windcave): Head-to-head: /demand/nz/compare/smartpay-vs-windcave - [Shift4](/demand/nz/brands/shift4): Head-to-head: /demand/nz/compare/shift4-vs-smartpay - [Eftpos NZ](/demand/nz/brands/eftpos-nz): Head-to-head: /demand/nz/compare/eftpos-nz-vs-smartpay - [Skyzer](/demand/nz/brands/skyzer): Head-to-head: /demand/nz/compare/skyzer-vs-smartpay - [Verifone](/demand/nz/brands/verifone): Head-to-head: /demand/nz/compare/smartpay-vs-verifone ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smartpay: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/smartpay This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smartpay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.