--- title: "Smartlead: search popularity in New Zealand" description: "A cold email outreach platform with unlimited mailboxes and automated warm-up. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/smartlead" publisher: "Brandwave" --- # Smartlead: search popularity in New Zealand A cold email outreach platform with unlimited mailboxes and automated warm-up. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smartlead - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sales engagement and outreach tools**: 12.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sales engagement and outreach tools | 3 | 12.1% | 70 | - [Sales engagement and outreach tools](/demand/nz/categories/nz-sales-engagement-platforms) ## Top sales engagement and outreach tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smartlead was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Smartlead is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smartlead | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Outreach | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Salesloft | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | HubSpot Sales Hub | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Instantly | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Saleshandy | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | lemlist | 8th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about sales engagement and outreach tools - Asked ChatGPT "Which sales engagement tool should I use in New Zealand?": 1. Apollo, 2. Salesloft, 3. HubSpot Sales Hub, 4. Outreach - Asked ChatGPT "What are the best sales engagement tools in New Zealand?": 1. Apollo, 2. HubSpot Sales Hub, 3. Outreach, 4. Salesloft - Asked ChatGPT "What's the best sales engagement tool in New Zealand for a sales team?": 1. Apollo, 2. Outreach, 3. Salesloft, 4. HubSpot Sales Hub - Searched Google, AI Overview "cold email software": 1. Instantly, 2. Smartlead, 3. Apollo, 4. lemlist, 5. Saleshandy - Searched Google, AI Overview "sales sequencing tool": 1. Smartlead, 2. Saleshandy, 3. Apollo, 4. lemlist Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Smartlead changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Smartlead in New Zealand rose from 50 to 70. - Across the 12 months ending September 2026, Smartlead’s share of searches among sales engagement and outreach tools in New Zealand increased from 6.8% to 12.1%. - Across the 12 months ending September 2026, Smartlead’s share of searches among sales engagement and outreach tools in New Zealand peaked at 18.2% in May 2026 and was lowest at 5% in January 2026. - Across the 12 months ending September 2026, Smartlead rose from 6th to 3rd among sales engagement and outreach tools in New Zealand. ## How did search popularity change for New Zealand sales engagement and outreach tools in September 2026? - In September 2026, Apollo gained share of searches among sales engagement and outreach tools in New Zealand, from 16.9% to 24.1%. - In September 2026, Salesloft gained share of searches among sales engagement and outreach tools in New Zealand, from 6.2% to 6.9%. - In September 2026, Outreach gained share of searches among sales engagement and outreach tools in New Zealand, from 33.8% to 34.5%. - In September 2026, Smartlead lost share of searches among sales engagement and outreach tools in New Zealand, from 16.9% to 12.1%. - In September 2026, Instantly lost share of searches among sales engagement and outreach tools in New Zealand, from 13.8% to 10.3%. - In September 2026, lemlist lost share of searches among sales engagement and outreach tools in New Zealand, from 7.7% to 6.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sales engagement and outreach tools | 50 | 6.8% | 6 | | Nov 2025 | Sales engagement and outreach tools | 50 | 5.9% | 6 | | Dec 2025 | Sales engagement and outreach tools | 50 | 7.5% | 5 | | Jan 2026 | Sales engagement and outreach tools | 40 | 5% | 5 | | Feb 2026 | Sales engagement and outreach tools | 70 | 9.5% | 5 | | Mar 2026 | Sales engagement and outreach tools | 110 | 12.5% | 5 | | Apr 2026 | Sales engagement and outreach tools | 90 | 11.4% | 5 | | May 2026 | Sales engagement and outreach tools | 140 | 18.2% | 3 | | Jun 2026 | Sales engagement and outreach tools | 70 | 11.7% | 5 | | Jul 2026 | Sales engagement and outreach tools | 70 | 11.3% | 4 | | Aug 2026 | Sales engagement and outreach tools | 110 | 16.9% | 3 | | Sep 2026 | Sales engagement and outreach tools | 70 | 12.1% | 3 | ## How are Smartlead’s branded searches counted? Brandwave collects information about searches that people make online using Smartlead’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smartlead” ## Which sales engagement and outreach tools compete with Smartlead? - [Outreach](/demand/nz/brands/outreach): Head-to-head: /demand/nz/compare/outreach-vs-smartlead - [Apollo](/demand/nz/brands/apollo-io): Head-to-head: /demand/nz/compare/apollo-io-vs-smartlead - [Instantly](/demand/nz/brands/instantly): Head-to-head: /demand/nz/compare/instantly-vs-smartlead - [lemlist](/demand/nz/brands/lemlist): Head-to-head: /demand/nz/compare/lemlist-vs-smartlead - [Salesloft](/demand/nz/brands/salesloft): Head-to-head: /demand/nz/compare/salesloft-vs-smartlead - [Saleshandy](/demand/nz/brands/saleshandy) - [HubSpot Sales Hub](/demand/nz/brands/hubspot-sales-hub) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smartlead: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/smartlead This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smartlead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.