---
title: "Smart Marine: search popularity and Share of Search in New Zealand"
description: "Smart Marine is a marine chandlery retailer available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/smart-marine"
publisher: "Brandwave"
---

# Smart Marine: search popularity and Share of Search in New Zealand

Smart Marine is a marine chandlery retailer available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smart Marine
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among marine chandlery retailers**: 9.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Marine chandlery retailers | 3 | 9.1% | 6.8K |

- [Marine chandlery retailers](/demand/nz/categories/nz-marine-chandlery-retailers)

## How has branded search demand for Smart Marine changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smart Marine in New Zealand fell from 11.4K to 6.8K.
- Across the 11 months ending August 2026, Smart Marine’s estimated Share of Search among marine chandlery retailers in New Zealand decreased from 10.6% to 9.1%.
- Across the 11 months ending August 2026, Smart Marine’s estimated Share of Search among marine chandlery retailers in New Zealand peaked at 11.8% in December 2025 and was lowest at 9.1% in August 2026.

## How did search popularity change for New Zealand marine chandlery retailers in August 2026?

- In August 2026, Marine Deals gained estimated Share of Search among marine chandlery retailers in New Zealand, from 55.1% to 56.5%.
- In August 2026, Smart Marine lost estimated Share of Search among marine chandlery retailers in New Zealand, from 10.8% to 9.1%.
- Estimated monthly branded searches for Burnsco in New Zealand fell 32.1% over 11 measured months, from 37.6K to 25.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Marine chandlery retailers | 11.4K | 10.6% | 3 |
| Nov 2025 | Marine chandlery retailers | 13.9K | 10.6% | 3 |
| Dec 2025 | Marine chandlery retailers | 20.7K | 11.8% | 3 |
| Jan 2026 | Marine chandlery retailers | 16.8K | 10.6% | 3 |
| Feb 2026 | Marine chandlery retailers | 11.5K | 10.7% | 3 |
| Mar 2026 | Marine chandlery retailers | 9.8K | 9.3% | 3 |
| Apr 2026 | Marine chandlery retailers | 9.7K | 10.9% | 3 |
| May 2026 | Marine chandlery retailers | 7.9K | 9.8% | 3 |
| Jun 2026 | Marine chandlery retailers | 7.8K | 10.1% | 3 |
| Jul 2026 | Marine chandlery retailers | 8K | 10.8% | 3 |
| Aug 2026 | Marine chandlery retailers | 6.8K | 9.1% | 3 |
| Sep 2026 | Marine chandlery retailers | — | — | — |

## How is Smart Marine measured?

Brandwave collects information about searches that people make online using Smart Marine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mount smart marine”
- “mt smart marine”
- “smart marine”
- “smart marine boats”
- “smart marine co nz”
- “smart marine com”
- “smart marine company”
- “smart marine lunn ave”
- “smart marine mount”
- “smart marine near me”
- “smart marine nz”
- “smart marine superstore”
- “smartmarine”
- “smartmarine co nz”
- “smartmarine nz”

## Which marine chandlery retailers compete with Smart Marine?

- [Marine Deals](/demand/nz/brands/marine-deals): Head-to-head: /demand/nz/compare/marine-deals-vs-smart-marine
- [Burnsco](/demand/nz/brands/burnsco): Head-to-head: /demand/nz/compare/burnsco-vs-smart-marine

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smart Marine: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/smart-marine

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smart-marine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.