---
title: "Smallpdf: search popularity and Share of Search in New Zealand"
description: "Smallpdf provides tools and services to edit and work with PDF documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/smallpdf"
publisher: "Brandwave"
---

# Smallpdf: search popularity and Share of Search in New Zealand

Smallpdf provides tools and services to edit and work with PDF documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smallpdf
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among PDF tools**: 6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| PDF tools | 4 | 6% | 3.2K |

- [PDF tools](/demand/nz/categories/nz-pdf-tools)

## How has branded search demand for Smallpdf changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smallpdf in New Zealand held steady, from 3.1K to 3.2K.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand decreased from 7.3% to 6%.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand peaked at 8.1% in December 2025 and was lowest at 5.4% in May 2026.
- Across the 11 months ending August 2026, Smallpdf fell from 3rd to 4th among PDF tools in New Zealand.

## How did search popularity change for New Zealand PDF tools in August 2026?

- In August 2026, iLovePDF gained estimated Share of Search among PDF tools in New Zealand, from 41% to 43.7%.
- In August 2026, Sejda gained estimated Share of Search among PDF tools in New Zealand, from 8.5% to 9.3%.
- In August 2026, Adobe Acrobat lost estimated Share of Search among PDF tools in New Zealand, from 40.5% to 36.8%.
- Estimated monthly branded searches for PDFescape in New Zealand fell 17.9% over 11 measured months, from 560 to 460 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PDF tools | 3.1K | 7.3% | 3 |
| Nov 2025 | PDF tools | 3K | 7.6% | 3 |
| Dec 2025 | PDF tools | 2.5K | 8.1% | 3 |
| Jan 2026 | PDF tools | 3K | 7.8% | 3 |
| Feb 2026 | PDF tools | 3.2K | 6.9% | 3 |
| Mar 2026 | PDF tools | 3.8K | 6.4% | 3 |
| Apr 2026 | PDF tools | 3.8K | 6.7% | 3 |
| May 2026 | PDF tools | 3.2K | 5.4% | 4 |
| Jun 2026 | PDF tools | 4.3K | 7.1% | 3 |
| Jul 2026 | PDF tools | 3.7K | 6.1% | 4 |
| Aug 2026 | PDF tools | 3.2K | 6% | 4 |
| Sep 2026 | PDF tools | — | — | — |

## How is Smallpdf measured?

Brandwave collects information about searches that people make online using Smallpdf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smallpdf”
- “smallpdf com”
- “smallpdf convert”
- “smallpdf jpg to pdf”
- “smallpdf online”
- “smallpdf pdf”
- “smallpdf pdf editor”
- “smallpdf pdf to excel”
- “smallpdf pdf to word”

## Which PDF tools compete with Smallpdf?

- [iLovePDF](/demand/nz/brands/ilovepdf): Head-to-head: /demand/nz/compare/ilovepdf-vs-smallpdf
- [Adobe Acrobat](/demand/nz/brands/adobe-acrobat): Head-to-head: /demand/nz/compare/adobe-acrobat-vs-smallpdf
- [Sejda](/demand/nz/brands/sejda): Head-to-head: /demand/nz/compare/sejda-vs-smallpdf
- [Foxit](/demand/nz/brands/foxit): Head-to-head: /demand/nz/compare/foxit-vs-smallpdf
- [PDFescape](/demand/nz/brands/pdfescape): Head-to-head: /demand/nz/compare/pdfescape-vs-smallpdf

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smallpdf: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/smallpdf

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/smallpdf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.