---
title: "Small Planet: search popularity and Share of Search in New Zealand"
description: "Small Planet sells ski and snowboard gear in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/small-planet"
publisher: "Brandwave"
---

# Small Planet: search popularity and Share of Search in New Zealand

Small Planet sells ski and snowboard gear in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Small Planet
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ski and snowboard shops**: 13.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ski and snowboard shops | 4 | 13.8% | 2.9K |

- [Ski and snowboard shops](/demand/nz/categories/nz-ski-and-snowboard-shops)

## How has branded search demand for Small Planet changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Small Planet in New Zealand rose from 1.6K to 2.9K.
- Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand decreased from 34.8% to 13.8%.
- Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 70.3% in December 2025 and was lowest at 12.8% in July 2026.
- Across the 11 months ending August 2026, Small Planet fell from 1st to 4th among ski and snowboard shops in New Zealand.

## How did search popularity change for New Zealand ski and snowboard shops in August 2026?

- In August 2026, Snow Biz gained estimated Share of Search among ski and snowboard shops in New Zealand, from 23.9% to 25.7%.
- In August 2026, Browns Ski Shop gained estimated Share of Search among ski and snowboard shops in New Zealand, from 18% to 19.2%.
- In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%.
- In August 2026, Snowcentre gained estimated Share of Search among ski and snowboard shops in New Zealand, from 9.2% to 9.7%.
- In August 2026, Snow Mania lost estimated Share of Search among ski and snowboard shops in New Zealand, from 36.2% to 31.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ski and snowboard shops | 1.6K | 34.8% | 1 |
| Nov 2025 | Ski and snowboard shops | 2.4K | 65.6% | 1 |
| Dec 2025 | Ski and snowboard shops | 3.6K | 70.3% | 1 |
| Jan 2026 | Ski and snowboard shops | 3.6K | 69% | 1 |
| Feb 2026 | Ski and snowboard shops | 3.6K | 70.2% | 1 |
| Mar 2026 | Ski and snowboard shops | 2.9K | 67% | 1 |
| Apr 2026 | Ski and snowboard shops | 2.4K | 50.1% | 1 |
| May 2026 | Ski and snowboard shops | 1.6K | 27.7% | 2 |
| Jun 2026 | Ski and snowboard shops | 1.6K | 18.4% | 3 |
| Jul 2026 | Ski and snowboard shops | 2.9K | 12.8% | 4 |
| Aug 2026 | Ski and snowboard shops | 2.9K | 13.8% | 4 |
| Sep 2026 | Ski and snowboard shops | — | — | — |

## How is Small Planet measured?

Brandwave collects information about searches that people make online using Small Planet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “small planet sports”

## Which ski and snowboard shops compete with Small Planet?

- [Snow Mania](/demand/nz/brands/snow-mania): Head-to-head: /demand/nz/compare/small-planet-vs-snow-mania
- [Snow Biz](/demand/nz/brands/snow-biz): Head-to-head: /demand/nz/compare/small-planet-vs-snow-biz
- [Browns Ski Shop](/demand/nz/brands/browns-ski-shop): Head-to-head: /demand/nz/compare/browns-ski-shop-vs-small-planet
- [Snowcentre](/demand/nz/brands/snowcentre): Head-to-head: /demand/nz/compare/small-planet-vs-snowcentre

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Small Planet: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/small-planet

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/small-planet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.