--- title: "How popular is Slow Boat Records? Searches and AI answers in New Zealand" description: "Slow Boat Records is a record store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/slow-boat-records" publisher: "Brandwave" --- # How popular is Slow Boat Records? Searches and AI answers in New Zealand Slow Boat Records is a record store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Slow Boat Records - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among record stores**: 2.6% ## Where does Slow Boat Records compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Record stores | 5 | 2.6% | 1K | - [Record stores](/demand/nz/categories/nz-record-stores) ## Top record stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Slow Boat Records appeared in all four answers. Slow Boat Records is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Groovy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Slow Boat Records | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Flying Out | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Southbound Records | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Pennylane Records | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Marbecks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about record stores - Asked ChatGPT "Which record store should I shop at in New Zealand?": 1. Real Groovy, 2. Flying Out, 3. Southbound Records, 4. Slow Boat Records, 5. Pennylane Records - Asked ChatGPT "What are the best record stores in New Zealand?": 1. Real Groovy, 2. Flying Out, 3. Slow Boat Records, 4. Pennylane Records, 5. Southbound Records - Asked ChatGPT "What's the best record store in New Zealand for vinyl records?": 1. Real Groovy, 2. Slow Boat Records, 3. Southbound Records, 4. Pennylane Records - Searched Google, AI Overview "vinyl records nz": 1. Slow Boat Records, 2. Real Groovy Not named in any answer: Marbecks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Slow Boat Records changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Slow Boat Records in New Zealand fell from 1.3K to 1K. - Across the 12 months ending October 2026, Slow Boat Records’ share of searches among record stores in New Zealand peaked at 4.3% in February 2026 and was lowest at 2.6% in September 2026. - Across the 12 months ending October 2026, Slow Boat Records rose from 6th to 5th among record stores in New Zealand. ## How did search popularity change for New Zealand record stores in October 2026? - In October 2026, Real Groovy gained share of searches among record stores in New Zealand, from 74.9% to 76.2%. - In October 2026, Southbound Records lost share of searches among record stores in New Zealand, from 9.3% to 7.6%. - Flying Out’s share of searches among record stores in New Zealand has lost ground for 3 months in a row, from 3.3% to 1.1% in October 2026. - In October 2026, Marbecks rose from 5th to 4th among record stores in New Zealand. - In October 2026, Slow Boat Records fell from 4th to 5th among record stores in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Record stores | 1.3K | 3.1% | 6 | | Dec 2025 | Record stores | 1.9K | 3.7% | 6 | | Jan 2026 | Record stores | 1.3K | 3.5% | 5 | | Feb 2026 | Record stores | 1.6K | 4.3% | 5 | | Mar 2026 | Record stores | 1.3K | 3.6% | 5 | | Apr 2026 | Record stores | 1.6K | 4.1% | 5 | | May 2026 | Record stores | 1.3K | 3.6% | 5 | | Jun 2026 | Record stores | 1K | 2.6% | 6 | | Jul 2026 | Record stores | 1.3K | 3.9% | 4 | | Aug 2026 | Record stores | 1K | 2.9% | 4 | | Sep 2026 | Record stores | 1K | 2.6% | 4 | | Oct 2026 | Record stores | 1K | 2.6% | 5 | ## How are Slow Boat Records’ branded searches counted? Brandwave collects information about searches that people make online using Slow Boat Records’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “slow boat records” ## Which record stores compete with Slow Boat Records? - [Real Groovy](/demand/nz/brands/real-groovy): Head-to-head: /demand/nz/compare/real-groovy-vs-slow-boat-records - [Pennylane Records](/demand/nz/brands/pennylane-records): Head-to-head: /demand/nz/compare/pennylane-records-vs-slow-boat-records - [Southbound Records](/demand/nz/brands/southbound-records): Head-to-head: /demand/nz/compare/slow-boat-records-vs-southbound-records - [Marbecks](/demand/nz/brands/marbecks): Head-to-head: /demand/nz/compare/marbecks-vs-slow-boat-records - [Flying Out](/demand/nz/brands/flying-out): Head-to-head: /demand/nz/compare/flying-out-vs-slow-boat-records ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Slow Boat Records? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/slow-boat-records This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/slow-boat-records. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.