---
title: "Sling & Stone: search popularity and Share of Search in New Zealand"
description: "A communications and PR agency for technology and growth companies, with an office in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sling-and-stone"
publisher: "Brandwave"
---

# Sling & Stone: search popularity and Share of Search in New Zealand

A communications and PR agency for technology and growth companies, with an office in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sling & Stone
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among media and strategic communications agencies**: 5.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Media and Strategic Communications Agencies | 9 | 5.6% | 110 |

- [Media and Strategic Communications Agencies](/demand/nz/categories/media-strategic-communications)

## How has branded search demand for Sling & Stone changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sling & Stone in New Zealand fell from 130 to 110.
- Across the 11 months ending August 2026, Sling & Stone’s estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 8.2% to 5.6%.
- Across the 11 months ending August 2026, Sling & Stone’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 18.5% in February 2026 and was lowest at 5.6% in August 2026.
- Across the 11 months ending August 2026, Sling & Stone fell from 5th to 9th among media and strategic communications agencies in New Zealand.

## How did search popularity change for New Zealand media and strategic communications agencies in August 2026?

- In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%.
- In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.
- In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%.
- In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%.
- In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%.
- In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Media and Strategic Communications Agencies | 130 | 8.2% | 5 |
| Nov 2025 | Media and Strategic Communications Agencies | 120 | 8% | 5 |
| Dec 2025 | Media and Strategic Communications Agencies | 110 | 8.9% | 4 |
| Jan 2026 | Media and Strategic Communications Agencies | 130 | 9.8% | 3 |
| Feb 2026 | Media and Strategic Communications Agencies | 360 | 18.5% | 1 |
| Mar 2026 | Media and Strategic Communications Agencies | 240 | 8.8% | 4 |
| Apr 2026 | Media and Strategic Communications Agencies | 170 | 9.3% | 3 |
| May 2026 | Media and Strategic Communications Agencies | 130 | 7.1% | 6 |
| Jun 2026 | Media and Strategic Communications Agencies | 170 | 7.7% | 6 |
| Jul 2026 | Media and Strategic Communications Agencies | 160 | 7.7% | 5 |
| Aug 2026 | Media and Strategic Communications Agencies | 110 | 5.6% | 9 |
| Sep 2026 | Media and Strategic Communications Agencies | — | — | — |

## How is Sling & Stone measured?

Brandwave collects information about searches that people make online using Sling & Stone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Sling & Stone”
- “sling and stone”
- “sling and stone auckland”
- “sling and stone nz”
- “sling and stone pr”
- “slingandstone”

## Which media and strategic communications agencies compete with Sling & Stone?

- [FleishmanHillard Aotearoa](/demand/nz/brands/fleishmanhillard-aotearoa)
- [Sherson Willis](/demand/nz/brands/sherson-willis)
- [Topham Guerin](/demand/nz/brands/topham-guerin)
- [The Media Lab](/demand/nz/brands/the-media-lab)
- [One Plus One Communications](/demand/nz/brands/one-plus-one-communications)
- [Pead](/demand/nz/brands/pead): Head-to-head: /demand/nz/compare/pead-vs-sling-and-stone
- [Special PR](/demand/nz/brands/special-pr): Head-to-head: /demand/nz/compare/sling-and-stone-vs-special-pr
- [Lassoo Media & PR](/demand/nz/brands/lassoo-media-and-pr): Head-to-head: /demand/nz/compare/lassoo-media-and-pr-vs-sling-and-stone
- [Wright Communications](/demand/nz/brands/wright-communications): Head-to-head: /demand/nz/compare/sling-and-stone-vs-wright-communications
- [Anthem](/demand/nz/brands/anthem-new-zealand): Head-to-head: /demand/nz/compare/anthem-new-zealand-vs-sling-and-stone
- [Work Communications](/demand/nz/brands/work-communications)
- [Acumen](/demand/nz/brands/acumen-new-zealand)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sling & Stone: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sling-and-stone

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sling-and-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
