--- title: "Skyscanner: search popularity and Share of Search in New Zealand" description: "A travel search site for comparing flights, hotels, and car hire across booking providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/skyscanner" publisher: "Brandwave" --- # Skyscanner: search popularity and Share of Search in New Zealand A travel search site for comparing flights, hotels, and car hire across booking providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Skyscanner - **Owned by**: Trip.com Group - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among online travel booking sites**: 41.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online travel booking sites | 1 | 41.1% | 166K | - [Online travel booking sites](/demand/nz/categories/nz-online-travel-booking) ## How has branded search demand for Skyscanner changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Skyscanner in New Zealand held steady, from 164K to 166K. - Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand decreased from 42.8% to 41.1%. - Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand peaked at 44.8% in April 2026 and was lowest at 40.7% in December 2025. ## How did search popularity change for New Zealand online travel booking sites in August 2026? - In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%. - In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%. - Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026. - Estimated monthly branded searches for Trip.com in New Zealand rose 54% over 11 measured months, from 3K to 4.6K in August 2026. - Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online travel booking sites | 164K | 42.8% | 1 | | Nov 2025 | Online travel booking sites | 164K | 44.2% | 1 | | Dec 2025 | Online travel booking sites | 139K | 40.7% | 1 | | Jan 2026 | Online travel booking sites | 208K | 42.1% | 1 | | Feb 2026 | Online travel booking sites | 170K | 41.5% | 1 | | Mar 2026 | Online travel booking sites | 200K | 44.7% | 1 | | Apr 2026 | Online travel booking sites | 164K | 44.8% | 1 | | May 2026 | Online travel booking sites | 165K | 41.5% | 1 | | Jun 2026 | Online travel booking sites | 165K | 41.7% | 1 | | Jul 2026 | Online travel booking sites | 167K | 42.4% | 1 | | Aug 2026 | Online travel booking sites | 166K | 41.1% | 1 | | Sep 2026 | Online travel booking sites | — | — | — | ## How is Skyscanner measured? Brandwave collects information about searches that people make online using Skyscanner’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Skyscanner” - “Skyscanner cheap flights” - “skyscanner com au” - “Skyscanner flights” - “Skyscanner international flights” - “Skyscanner multi city” - “Skyscanner multi city flights” - “Skyscanner New Zealand” - “Skyscanner NZ” - “www skyscanner co nz” ## Which online travel booking sites compete with Skyscanner? - [Booking.com](/demand/nz/brands/booking-com): Head-to-head: /demand/nz/compare/booking-com-vs-skyscanner - [Webjet](/demand/nz/brands/webjet): Head-to-head: /demand/nz/compare/skyscanner-vs-webjet - [Expedia](/demand/nz/brands/expedia): Head-to-head: /demand/nz/compare/expedia-vs-skyscanner - [Agoda](/demand/nz/brands/agoda): Head-to-head: /demand/nz/compare/agoda-vs-skyscanner - [Wotif](/demand/nz/brands/wotif): Head-to-head: /demand/nz/compare/skyscanner-vs-wotif - [Trip.com](/demand/nz/brands/trip-com) - [Hotels.com](/demand/nz/brands/hotels-com) ## Who owns Skyscanner? Skyscanner is owned by Trip.com Group. Brandwave also tracks Trip.com, owned by the same company, in New Zealand. - [Trip.com Group](/demand/nz/companies/trip-com-group): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Skyscanner? Skyscanner is owned by Trip.com Group. Brandwave also tracks Trip.com, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Skyscanner: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/skyscanner This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/skyscanner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.