--- title: "Sky Sport Now: search popularity and Share of Search in New Zealand" description: "A New Zealand subscription streaming service for live sport, owned by Sky. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sky-sport-now" publisher: "Brandwave" --- # Sky Sport Now: search popularity and Share of Search in New Zealand A New Zealand subscription streaming service for live sport, owned by Sky. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sky Sport Now - **Owned by**: Sky - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among TV and streaming services**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | TV and streaming services | 5 | 9.2% | 116K | | Sports streaming services | 1 | 55.8% | 116K | - [New Zealand TV and streaming services](/demand/nz/categories/nz-tv-and-streaming) - [Sports streaming services](/demand/nz/categories/nz-sports-streaming-services) ## How has branded search demand for Sky Sport Now changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sky Sport Now in New Zealand rose from 80.5K to 116K. - Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand increased from 6.3% to 9.2%. - Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand peaked at 9.2% in August 2026 and was lowest at 3.2% in December 2025. - Across the 11 months ending August 2026, Sky Sport Now rose from 7th to 5th among TV and streaming services in New Zealand. - Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand increased from 43.8% to 55.8%. - Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand peaked at 55.8% in August 2026 and was lowest at 34% in March 2026. - Across the 11 months ending August 2026, Sky Sport Now rose from 2nd to 1st among sports streaming services in New Zealand. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%. - In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%. - In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%. - In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%. - In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%. - In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%. ## How did search popularity change for New Zealand sports streaming services in August 2026? - In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%. - In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%. - In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%. - In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%. - In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TV and streaming services | 80.5K | 6.3% | 7 | | Nov 2025 | TV and streaming services | 67K | 5.6% | 7 | | Dec 2025 | TV and streaming services | 37.4K | 3.2% | 8 | | Jan 2026 | TV and streaming services | 47.8K | 3.9% | 8 | | Feb 2026 | TV and streaming services | 70.1K | 5.9% | 7 | | Mar 2026 | TV and streaming services | 71.7K | 5.5% | 8 | | Apr 2026 | TV and streaming services | 85.5K | 6.5% | 6 | | May 2026 | TV and streaming services | 92.7K | 6.9% | 6 | | Jun 2026 | TV and streaming services | 110K | 6% | 6 | | Jul 2026 | TV and streaming services | 142K | 8.8% | 4 | | Aug 2026 | TV and streaming services | 116K | 9.2% | 5 | | Sep 2026 | TV and streaming services | — | — | — | | Oct 2025 | Sports streaming services | 80.5K | 43.8% | 2 | | Nov 2025 | Sports streaming services | 67K | 44% | 2 | | Dec 2025 | Sports streaming services | 37.4K | 40.2% | 2 | | Jan 2026 | Sports streaming services | 47.8K | 42.1% | 2 | | Feb 2026 | Sports streaming services | 70.1K | 46.6% | 1 | | Mar 2026 | Sports streaming services | 71.7K | 34% | 2 | | Apr 2026 | Sports streaming services | 85.5K | 47.2% | 1 | | May 2026 | Sports streaming services | 92.7K | 45% | 1 | | Jun 2026 | Sports streaming services | 110K | 49.9% | 1 | | Jul 2026 | Sports streaming services | 142K | 50.6% | 1 | | Aug 2026 | Sports streaming services | 116K | 55.8% | 1 | | Sep 2026 | Sports streaming services | — | — | — | ## How is Sky Sport Now measured? Brandwave collects information about searches that people make online using Sky Sport Now’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “contact sky sport now” - “my sky sport now” - “Sky Sport Now” - “sky sport now all blacks” - “sky sport now app” - “sky sport now contact” - “sky sport now cost” - “sky sport now day pass” - “sky sport now deal” - “sky sport now discount” - “sky sport now free trial” - “sky sport now guide” - “sky sport now issues” - “sky sport now live stream” - “sky sport now month pass” - “sky sport now new zealand” - “sky sport now nz” - “sky sport now pass” - “sky sport now pay per view” - “sky sport now plans” - “sky sport now price” - “sky sport now rugby” - “sky sport now schedule” - “sky sport now subscription” - “sky sport now trial” - “sky sport now tv guide” - “sky sport now ufc” - “sky sport now website” - “sky sports now” - “skysportnow co nz” - “www sky sport now” ## Which TV and streaming services compete with Sky Sport Now? - [Netflix](/demand/nz/brands/netflix) - [TVNZ+](/demand/nz/brands/tvnz-plus): Head-to-head: /demand/nz/compare/sky-sport-now-vs-tvnz-plus - [Sky](/demand/nz/brands/sky): Head-to-head: /demand/nz/compare/sky-vs-sky-sport-now - [Disney+](/demand/nz/brands/disney-plus): Head-to-head: /demand/nz/compare/disney-plus-vs-sky-sport-now - [Prime Video](/demand/nz/brands/prime-video): Head-to-head: /demand/nz/compare/prime-video-vs-sky-sport-now - [Sky Go](/demand/nz/brands/sky-go): Head-to-head: /demand/nz/compare/sky-go-vs-sky-sport-now - [ThreeNow](/demand/nz/brands/threenow) - [Māori+](/demand/nz/brands/maori-plus) - [Neon](/demand/nz/brands/neon) ## Who owns Sky Sport Now? Sky Sport Now is owned by Sky. Brandwave also tracks Sky, Neon, Sky Go and ThreeNow, owned by the same company, in New Zealand. - [Sky](/demand/nz/companies/sky-network-television): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sky Sport Now? Sky Sport Now is owned by Sky. Brandwave also tracks Sky, Neon, Sky Go and ThreeNow, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Sky Sport Now: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sky-sport-now This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sky-sport-now. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.