--- title: "Sky Go: search popularity and Share of Search in New Zealand" description: "Sky's streaming app that lets Sky subscribers watch their channels on other devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sky-go" publisher: "Brandwave" --- # Sky Go: search popularity and Share of Search in New Zealand Sky's streaming app that lets Sky subscribers watch their channels on other devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sky Go - **Owned by**: Sky - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among TV and streaming services**: 5.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | TV and streaming services | 7 | 5.5% | 70.1K | | Sports streaming services | 2 | 33.8% | 70.1K | - [New Zealand TV and streaming services](/demand/nz/categories/nz-tv-and-streaming) - [Sports streaming services](/demand/nz/categories/nz-sports-streaming-services) ## How has branded search demand for Sky Go changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sky Go in New Zealand fell from 82.7K to 70.1K. - Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand decreased from 6.5% to 5.5%. - Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand peaked at 6.5% in October 2025 and was lowest at 3.9% in December 2025. - Across the 11 months ending August 2026, Sky Go fell from 6th to 7th among TV and streaming services in New Zealand. - Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand decreased from 45% to 33.8%. - Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among sports streaming services in New Zealand peaked at 50.4% in January 2026 and was lowest at 30.8% in July 2026. - Across the 11 months ending August 2026, Sky Go fell from 1st to 2nd among sports streaming services in New Zealand. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%. - In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%. - In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%. - In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%. - In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%. - In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%. ## How did search popularity change for New Zealand sports streaming services in August 2026? - In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%. - In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%. - In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%. - In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%. - In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TV and streaming services | 82.7K | 6.5% | 6 | | Nov 2025 | TV and streaming services | 68.1K | 5.7% | 6 | | Dec 2025 | TV and streaming services | 46K | 3.9% | 7 | | Jan 2026 | TV and streaming services | 57.2K | 4.6% | 7 | | Feb 2026 | TV and streaming services | 69.8K | 5.8% | 8 | | Mar 2026 | TV and streaming services | 83.3K | 6.4% | 6 | | Apr 2026 | TV and streaming services | 83.7K | 6.4% | 7 | | May 2026 | TV and streaming services | 84.4K | 6.3% | 7 | | Jun 2026 | TV and streaming services | 85.5K | 4.7% | 7 | | Jul 2026 | TV and streaming services | 86.3K | 5.4% | 7 | | Aug 2026 | TV and streaming services | 70.1K | 5.5% | 7 | | Sep 2026 | TV and streaming services | — | — | — | | Oct 2025 | Sports streaming services | 82.7K | 45% | 1 | | Nov 2025 | Sports streaming services | 68.1K | 44.7% | 1 | | Dec 2025 | Sports streaming services | 46K | 49.4% | 1 | | Jan 2026 | Sports streaming services | 57.2K | 50.4% | 1 | | Feb 2026 | Sports streaming services | 69.8K | 46.3% | 2 | | Mar 2026 | Sports streaming services | 83.3K | 39.5% | 1 | | Apr 2026 | Sports streaming services | 83.7K | 46.2% | 2 | | May 2026 | Sports streaming services | 84.4K | 40.9% | 2 | | Jun 2026 | Sports streaming services | 85.5K | 38.9% | 2 | | Jul 2026 | Sports streaming services | 86.3K | 30.8% | 2 | | Aug 2026 | Sports streaming services | 70.1K | 33.8% | 2 | | Sep 2026 | Sports streaming services | — | — | — | ## How is Sky Go measured? Brandwave collects information about searches that people make online using Sky Go’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “my sky go” - “Sky Go” - “sky go app” - “sky go app nz” - “sky go cost” - “sky go how much” - “sky go live sport” - “sky go near me” - “sky go now” - “sky go nz” - “sky go nz app” - “sky go on demand” - “sky go online” - “sky go sky sports” - “sky go subscription” - “sky go tv” - “sky go tv guide” - “skygo co nz” - “skygo live sport” - “skygo stream” - “tv guide sky go” ## Which TV and streaming services compete with Sky Go? - [Netflix](/demand/nz/brands/netflix) - [TVNZ+](/demand/nz/brands/tvnz-plus) - [Sky](/demand/nz/brands/sky) - [Disney+](/demand/nz/brands/disney-plus): Head-to-head: /demand/nz/compare/disney-plus-vs-sky-go - [Sky Sport Now](/demand/nz/brands/sky-sport-now): Head-to-head: /demand/nz/compare/sky-go-vs-sky-sport-now - [Prime Video](/demand/nz/brands/prime-video): Head-to-head: /demand/nz/compare/prime-video-vs-sky-go - [ThreeNow](/demand/nz/brands/threenow): Head-to-head: /demand/nz/compare/sky-go-vs-threenow - [Māori+](/demand/nz/brands/maori-plus): Head-to-head: /demand/nz/compare/maori-plus-vs-sky-go - [Neon](/demand/nz/brands/neon) ## Who owns Sky Go? Sky Go is owned by Sky. Brandwave also tracks Sky, Neon, Sky Sport Now and ThreeNow, owned by the same company, in New Zealand. - [Sky](/demand/nz/companies/sky-network-television): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sky Go? Sky Go is owned by Sky. Brandwave also tracks Sky, Neon, Sky Sport Now and ThreeNow, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Sky Go: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sky-go This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sky-go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.