---
title: "Skullcandy: search popularity and Share of Search in New Zealand"
description: "Skullcandy makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/skullcandy"
publisher: "Brandwave"
---

# Skullcandy: search popularity and Share of Search in New Zealand

Skullcandy makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Skullcandy
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among headphone brands**: 3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Headphone brands | 6 | 3% | 7.5K |

- [Headphone brands](/demand/nz/categories/nz-headphone-brands)

## How has branded search demand for Skullcandy changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Skullcandy in New Zealand rose from 5.5K to 7.5K.
- Across the 11 months ending August 2026, Skullcandy’s estimated Share of Search among headphone brands in New Zealand increased from 2.4% to 3%.

## How did search popularity change for New Zealand headphone brands in August 2026?

- In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.
- In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
- In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.
- In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.
- Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.
- In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Headphone brands | 5.5K | 2.4% | 6 |
| Nov 2025 | Headphone brands | 6.5K | 2.2% | 6 |
| Dec 2025 | Headphone brands | 7K | 2.3% | 6 |
| Jan 2026 | Headphone brands | 4.8K | 2.3% | 6 |
| Feb 2026 | Headphone brands | 4.7K | 2.6% | 6 |
| Mar 2026 | Headphone brands | 5.5K | 2.6% | 6 |
| Apr 2026 | Headphone brands | 4.9K | 2.4% | 6 |
| May 2026 | Headphone brands | 5.5K | 2.4% | 7 |
| Jun 2026 | Headphone brands | 5.6K | 2.4% | 6 |
| Jul 2026 | Headphone brands | 5.8K | 2.4% | 6 |
| Aug 2026 | Headphone brands | 7.5K | 3% | 6 |
| Sep 2026 | Headphone brands | — | — | — |

## How is Skullcandy measured?

Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “skullcandy”
- “skullcandy co nz”
- “skullcandy crusher”
- “skullcandy crusher evo”
- “skullcandy crusher evo 2”
- “skullcandy crusher evo headphones”
- “skullcandy dime 3”
- “skullcandy earbuds”
- “skullcandy earphones”
- “skullcandy evo”
- “skullcandy evo crusher”
- “skullcandy headphones”
- “skullcandy hesh”
- “skullcandy hesh anc”
- “skullcandy hesh evo”
- “skullcandy near me”
- “skullcandy nz”
- “skullcandy push active”
- “skullcandy smokin buds”
- “skullcandy wireless earbuds”
- “skullcandy wireless earphones”

## Which headphone brands compete with Skullcandy?

- [AirPods](/demand/nz/brands/airpods)
- [JBL](/demand/nz/brands/jbl)
- [Sony](/demand/nz/brands/sony): Head-to-head: /demand/nz/compare/skullcandy-vs-sony
- [Bose](/demand/nz/brands/bose): Head-to-head: /demand/nz/compare/bose-vs-skullcandy
- [Sennheiser](/demand/nz/brands/sennheiser): Head-to-head: /demand/nz/compare/sennheiser-vs-skullcandy
- [Beats](/demand/nz/brands/beats): Head-to-head: /demand/nz/compare/beats-vs-skullcandy
- [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/marshall-audio-vs-skullcandy
- [Jabra](/demand/nz/brands/jabra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Skullcandy: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/skullcandy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/skullcandy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.