---
title: "Skool: search popularity and Share of Search in New Zealand"
description: "Skool is an online community platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/skool"
publisher: "Brandwave"
---

# Skool: search popularity and Share of Search in New Zealand

Skool is an online community platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Skool
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online community platforms**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online community platforms | 2 | 2.2% | 2.6K |

- [Online community platforms](/demand/nz/categories/nz-community-platforms)

## How has branded search demand for Skool changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Skool in New Zealand fell from 3.1K to 2.6K.
- Across the 11 months ending August 2026, Skool’s estimated Share of Search among online community platforms in New Zealand peaked at 3.1% in January 2026 and was lowest at 2.1% in March 2026.

## How did search popularity change for New Zealand online community platforms in August 2026?

- Estimated monthly branded searches for Discord in New Zealand fell 16.3% over 11 measured months, from 143K to 120K in August 2026.
- Estimated monthly branded searches for Skool in New Zealand fell 14.5% over 11 measured months, from 3.1K to 2.6K in August 2026.
- Estimated monthly branded searches for Circle in New Zealand fell 10% over 11 measured months, from 100 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online community platforms | 3.1K | 2.1% | 2 |
| Nov 2025 | Online community platforms | 3.1K | 2.1% | 2 |
| Dec 2025 | Online community platforms | 3.1K | 2.5% | 2 |
| Jan 2026 | Online community platforms | 3.8K | 3.1% | 2 |
| Feb 2026 | Online community platforms | 3.1K | 2.5% | 2 |
| Mar 2026 | Online community platforms | 3.1K | 2.1% | 2 |
| Apr 2026 | Online community platforms | 3.1K | 2.1% | 2 |
| May 2026 | Online community platforms | 3.1K | 2.1% | 2 |
| Jun 2026 | Online community platforms | 2.6K | 2.1% | 2 |
| Jul 2026 | Online community platforms | 2.6K | 2.1% | 2 |
| Aug 2026 | Online community platforms | 2.6K | 2.2% | 2 |
| Sep 2026 | Online community platforms | — | — | — |

## How is Skool measured?

Brandwave collects information about searches that people make online using Skool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “knu skool”
- “old skool”
- “skool”
- “skool com”
- “skool community platform”
- “skool forum”
- “skool membership”
- “skool near me”
- “skool online”

## Which online community platforms compete with Skool?

- [Discord](/demand/nz/brands/discord): Head-to-head: /demand/nz/compare/discord-vs-skool
- [Mighty Networks](/demand/nz/brands/mighty-networks): Head-to-head: /demand/nz/compare/mighty-networks-vs-skool
- [Circle](/demand/nz/brands/circle): Head-to-head: /demand/nz/compare/circle-vs-skool
- [Discourse](/demand/nz/brands/discourse): Head-to-head: /demand/nz/compare/discourse-vs-skool

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Skool: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/skool

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/skool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.