--- title: "Skins: search popularity in New Zealand" description: "Skins makes compression sportswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/skins" publisher: "Brandwave" --- # Skins: search popularity in New Zealand Skins makes compression sportswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Skins - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among compression sock brands**: 14.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Compression sock brands | 3 | 14.8% | 840 | | Compression tights brands | 2 | 20.9% | 840 | - [Compression sock brands](/demand/nz/categories/nz-compression-sock-brands) - [Compression tights brands](/demand/nz/categories/nz-compression-tights-brands) ## Top compression sock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Skins was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Skins is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Sock Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | 2XU | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | TXG Compression Wear | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sigvaris | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Skins | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Sockwell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | CEP Compression | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about compression sock brands - Asked ChatGPT "Which compression sock brand should I buy in New Zealand?": 1. Sigvaris, 2. NZ Sock Company - Asked ChatGPT "What are the best compression sock brands in New Zealand?": 1. TXG Compression Wear, 2. 2XU, 3. NZ Sock Company - Asked ChatGPT "What's the best compression sock brand in New Zealand for all day comfort?": 1. NZ Sock Company, 2. TXG Compression Wear - Searched Google, AI Overview "compression socks nz": 1. 2XU, 2. Skins Not named in any answer: Sockwell and CEP Compression. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Skins changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Skins in New Zealand fell from 980 to 840. - Across the 12 months ending September 2026, Skins’ share of searches among compression sock brands in New Zealand decreased from 18.9% to 14.8%. - Across the 12 months ending September 2026, Skins’ share of searches among compression sock brands in New Zealand peaked at 18.9% in March 2026 and was lowest at 12.5% in November 2025. - Across the 12 months ending September 2026, Skins fell from 2nd to 3rd among compression sock brands in New Zealand. - Across the 12 months ending September 2026, Skins’ share of searches among compression tights brands in New Zealand decreased from 24.1% to 20.9%. - Across the 12 months ending September 2026, Skins’ share of searches among compression tights brands in New Zealand peaked at 26.8% in July 2026 and was lowest at 15.5% in November 2025. ## How did search popularity change for New Zealand compression sock brands in September 2026? - In September 2026, 2XU gained share of searches among compression sock brands in New Zealand, from 53.8% to 55.7%. - In September 2026, NZ Sock Company gained share of searches among compression sock brands in New Zealand, from 23.2% to 25%. - In September 2026, Skins lost share of searches among compression sock brands in New Zealand, from 17% to 14.8%. - In September 2026, Sockwell lost share of searches among compression sock brands in New Zealand, from 1.9% to 0.71%. - In September 2026, Sigvaris rose from 6th to 5th among compression sock brands in New Zealand. - Estimated monthly branded searches for TXG Compression Wear in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026. ## How did search popularity change for New Zealand compression tights brands in September 2026? - In September 2026, 2XU gained share of searches among compression tights brands in New Zealand, from 75.8% to 78.8%. - In September 2026, Skins lost share of searches among compression tights brands in New Zealand, from 24% to 20.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Compression sock brands | 980 | 18.9% | 2 | | Nov 2025 | Compression sock brands | 1K | 12.5% | 3 | | Dec 2025 | Compression sock brands | 680 | 14.9% | 3 | | Jan 2026 | Compression sock brands | 760 | 15.2% | 3 | | Feb 2026 | Compression sock brands | 770 | 17.3% | 3 | | Mar 2026 | Compression sock brands | 1K | 18.9% | 3 | | Apr 2026 | Compression sock brands | 1K | 18.6% | 3 | | May 2026 | Compression sock brands | 1.4K | 17% | 3 | | Jun 2026 | Compression sock brands | 1K | 15.6% | 3 | | Jul 2026 | Compression sock brands | 980 | 18.2% | 3 | | Aug 2026 | Compression sock brands | 1K | 17% | 3 | | Sep 2026 | Compression sock brands | 840 | 14.8% | 3 | | Oct 2025 | Compression tights brands | 980 | 24.1% | 2 | | Nov 2025 | Compression tights brands | 1K | 15.5% | 2 | | Dec 2025 | Compression tights brands | 680 | 21.1% | 2 | | Jan 2026 | Compression tights brands | 760 | 19.9% | 2 | | Feb 2026 | Compression tights brands | 770 | 23.4% | 2 | | Mar 2026 | Compression tights brands | 1K | 25.4% | 2 | | Apr 2026 | Compression tights brands | 1K | 25.2% | 2 | | May 2026 | Compression tights brands | 1.4K | 22.7% | 2 | | Jun 2026 | Compression tights brands | 1K | 20.9% | 2 | | Jul 2026 | Compression tights brands | 980 | 26.8% | 2 | | Aug 2026 | Compression tights brands | 1K | 24% | 2 | | Sep 2026 | Compression tights brands | 840 | 20.9% | 2 | ## How are Skins’ branded searches counted? Brandwave collects information about searches that people make online using Skins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “skins calf” - “skins calf sleeve” - “skins compression” - “skins compression tights” - “skins tight” - “skins tights” ## Which compression sock brands compete with Skins? - [2XU](/demand/nz/brands/2xu): Head-to-head: /demand/nz/compare/2xu-vs-skins - [NZ Sock Company](/demand/nz/brands/nz-sock-company): Head-to-head: /demand/nz/compare/nz-sock-company-vs-skins - [TXG Compression Wear](/demand/nz/brands/txg): Head-to-head: /demand/nz/compare/skins-vs-txg - [Sigvaris](/demand/nz/brands/sigvaris): Head-to-head: /demand/nz/compare/sigvaris-vs-skins - [Sockwell](/demand/nz/brands/sockwell): Head-to-head: /demand/nz/compare/skins-vs-sockwell - [CEP Compression](/demand/nz/brands/cep-compression) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Skins: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/skins This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/skins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.