---
title: "Skinnies: search popularity and Share of Search in New Zealand"
description: "Skinnies makes sunscreen sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/skinnies"
publisher: "Brandwave"
---

# Skinnies: search popularity and Share of Search in New Zealand

Skinnies makes sunscreen sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Skinnies
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sunscreen brands**: 29.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sunscreen brands | 2 | 29.4% | 27.9K |

- [Sunscreen brands](/demand/nz/categories/nz-sunscreen-brands)

## How has branded search demand for Skinnies changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Skinnies in New Zealand fell from 35.6K to 27.9K.
- Across the 11 months ending August 2026, Skinnies’ estimated Share of Search among sunscreen brands in New Zealand decreased from 36.6% to 29.4%.
- Across the 11 months ending August 2026, Skinnies’ estimated Share of Search among sunscreen brands in New Zealand peaked at 36.6% in October 2025 and was lowest at 29% in July 2026.
- Across the 11 months ending August 2026, Skinnies fell from 1st to 2nd among sunscreen brands in New Zealand.

## How did search popularity change for New Zealand sunscreen brands in August 2026?

- In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%.
- In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%.
- In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%.
- Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026.
- Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026.
- Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sunscreen brands | 35.6K | 36.6% | 1 |
| Nov 2025 | Sunscreen brands | 37.8K | 34.1% | 1 |
| Dec 2025 | Sunscreen brands | 31K | 31.9% | 1 |
| Jan 2026 | Sunscreen brands | 29.2K | 32.4% | 1 |
| Feb 2026 | Sunscreen brands | 28.5K | 36.1% | 1 |
| Mar 2026 | Sunscreen brands | 27.9K | 35.2% | 1 |
| Apr 2026 | Sunscreen brands | 27.6K | 33.7% | 2 |
| May 2026 | Sunscreen brands | 27.6K | 31.6% | 2 |
| Jun 2026 | Sunscreen brands | 27.6K | 30.5% | 2 |
| Jul 2026 | Sunscreen brands | 27.6K | 29% | 2 |
| Aug 2026 | Sunscreen brands | 27.9K | 29.4% | 2 |
| Sep 2026 | Sunscreen brands | — | — | — |

## How is Skinnies measured?

Brandwave collects information about searches that people make online using Skinnies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “skinnies”
- “skinnies conquer”
- “skinnies spf”
- “skinnies sunblock”
- “skinnies sungel”

## Which sunscreen brands compete with Skinnies?

- [La Roche-Posay](/demand/nz/brands/la-roche-posay): Head-to-head: /demand/nz/compare/la-roche-posay-vs-skinnies
- [Neutrogena](/demand/nz/brands/neutrogena): Head-to-head: /demand/nz/compare/neutrogena-vs-skinnies
- [Nivea](/demand/nz/brands/nivea): Head-to-head: /demand/nz/compare/nivea-vs-skinnies
- [Bondi Sands](/demand/nz/brands/bondi-sands): Head-to-head: /demand/nz/compare/bondi-sands-vs-skinnies
- [Ultra Violette](/demand/nz/brands/ultra-violette): Head-to-head: /demand/nz/compare/skinnies-vs-ultra-violette
- [Invisible Zinc](/demand/nz/brands/invisible-zinc)
- [Cancer Society Sunscreen](/demand/nz/brands/cancer-society-sunscreen)
- [Banana Boat](/demand/nz/brands/banana-boat)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Skinnies: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/skinnies

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/skinnies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.